Local is everything. While smaller businesses may have no choice but to follow this mantra, big companies should also focus on the benefits of local marketing rather than being cynical towards local branding and what it can achieve for their business. For instance, as CMO Whisperer Steve Olenski notes, many overseas retailers have struggled in Asia. The reason was their inability to understand the local market. In other words, they neglected local marketing and paid the price.
Marketing has always been among the most important and evolving topics in the business arena. And it makes sense, too, considering how almost impossible it is for any business to grow, or even exist, without proper marketing. We have seen many trends in the modern business world from online marketing to content marketing. Now, influencer marketing is making waves and continues to be a big thing.
As the second quarter of 2018 starts, it’s as good a time as any to reevaluate how well you are handling your marketing. This is also a great time to review the latest marketing trends that your company should be on top of. So let’s take a closer look at 8 marketing trends you should watch out for this year.
According to a report by emarketer.com, nearly 2.5 billion people worldwide used a social network regularly in 2017. That is a huge audience to tap into! There is now a lot more to social media engagement than just driving traffic. With the everchanging social media trends, entrepreneurs and business owners find it even more important to adapt to these changes.