There has been plenty of conversation lately around outsourcing jobs, with the topic being a primary talking point during the recent presidential election. Moving jobs overseas has much-discussed benefits, not the least of which include lower costs. However, in our new geopolitical climate, research shows that there are plenty of reasons — profitability being a key motivator — for insourcing – to return these jobs to the domestic workforce.
Steps to Recruiting and Keeping the Best Employees for your Small Business
You have managed your business, whether it be a direct mail marketing practice or pet care business for the last few years. As a disciplined, independent entrepreneur, you have managed every detail; the semi-comedic introduction plays out like this:
“Are you the CEO?”
“CEO, secretary and janitor.”
However, as a well-studied businessperson, you also understand that the key success is intelligent growth, and the key to growth is hiring passionate, intelligent professionals to manage the aspects of the business which have distracted you and hence bit into your revenue. The question you need to ask yourself is, “I know I need the right office manager, general assistant or sales coordinator, but how to I get him or her to join my team?”
In short: you need to be recruiting.
Be an Effective Leader of Your Remote Fleet
The adoption of the internet has created a drastic change in the way we do business around the world. Now, we can reach out to people around the planet and have face-to-face conversation with them as easily as we could with a friend living right down the street.
This has given rise to virtual teams – teams who work outside of the traditional office environment. While many small business owners are working from home or out of their homes, many large companies are embracing this way of doing business, finding that the lower cost of real estate and other assets while getting the same or increased level of productivity make the option very attractive.
While both Yahoo! and Best Buy have shut down their remote working policies, Unilever supports 100,000 of its 171,000 employees working remotely, reports Forbes.
Despite the financial benefits of working with remote teams, running a remote team is not the same as running a team in your office. If you find yourself managing a team made up of both local and remote employees, there are a number of practices you must employ in order to create a successful, productive team.
If you are not familiar with the book “The Art of War” by Sun Tzu, it is a book that contains a number of tactics for leaders focused on winning wars. It covers many topics, from readying yourself, mentally, to intimidating your enemy. If not, the image to the right contains a link to the book on Amazon.com.
When first approached by Bryan about his post “The Art of Small Business,” admittedly, I was skeptical, at best. While it is clear that businesses must act strategically to “win” in the marketplace, The Art of War” seems to carry that idea that one must destroy their enemy, never to return.
As business leaders, we know that competition in the marketplace is good, for a number of reasons. However, after reading the post and reviewing the infographic he created to go with it, I think that it is a brilliant analogy for business leaders to build their businesses.
Please take a few minutes to review the article, and take a look at the link to the infographic, below. I hope that you will appreciate it as much as I did, and would be willing to share it with your associates.
Both Bryan and I would love to hear your feedback. Please do so here, or in the LinkedIn Group, Better Managed Business, where we discuss topics relating to small business management and resources to help them grow.