The thinking that a single client could maintain a company proved to be quite unsettling when suddenly the work dried up and there was no more revenue. Suddenly faced with the stress of unpredictable income, it was time to do something different. In a saturated market space, a differentiation strategy helped the Company move from a local firm to that of one with a global presence.
The firm was aware of Aepiphanni and our capabilities for more than a year before engaging us to start working with them. He was experiencing the ebbs and flows of working very hard to get business, then spending all of his time producing the work and neglecting to get more business, then, not having any more business, sweating it out until he could bring in some more business.
Every month was an absolute catastrophe, affecting his personal and professional relationships. His market consisted of friends and friends of friends and family. He was using Salesforce to manage his contacts, but did not have a process for moving contacts through the sales process. Most, if not all decisions, were based on momentary decisions.