Market Assessment Series: Part 7 | Extraordinary Business
Question 7: What sort of margins are expected in the new market and how do these compare to the overall margins in our company? In
Question 7: What sort of margins are expected in the new market and how do these compare to the overall margins in our company? In
Question 6: Who will our competitors be in the new market? Why do customers buy from these market players? And above all, what do we
Question 5: What are the different market segments? Do we need to enter in all or just a few of these segments? Which segments are expanding
Question 3: How well do our services fit in the market? Is it possible to create a new market for our services? In this third
Question 2: Conservatively speaking, how much market share can we take and what’s that worth to our company in terms of finance and other factors?
Question 1: What is the market’s current size? And what is its potential size? Will the market expand or contract, and why? This is the
Entering a new market is a crucial step. It’s true for multi-billion dollar conglomerates, and its also true for service-based businesses with revenues between $1M
So you have had your business for a number of years and you are successful for all intents and purposes. You have an excellent product,
As a strategist – one who focuses on finding ways to out maneuver the competition – my conversations rarely touch on failure. If you read
5 key steps to include when developing your Company’s strategic plan Imagine that you are about 16 years old, meeting with your guidance counselor and
Listening to the Voice of the Customer is a vital part of strategic planning The voice of the customer is an essential part of your
How ignoring creating a thorough strategic plan could sideline your business As a consultant and business blogger, I see the term “strategy” and “strategic planning”
Building a positive consumer belief system about your company One of the difficulties with running and growing a business is that with limited resources, business
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