Thought Leadership’s Journey to Brand Awareness
June 6, 2017
In the last two articles, ‘Importance of Thought Leadership for Corporate Growth’ and ‘Your Company’s Thought Leadership Has Eluded Business Development Success’, we focused on
Category: Strategy
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Your Company’s Thought Leadership Has Eluded Business Development Success
May 11, 2017
Your Company’s Thought Leadership Has Eluded Business Development Success. Here’s Why. In the previous article, we talked about thought leadership and its importance for corporate
Importance of Thought Leadership for Corporate Growth
May 3, 2017
There are numerous ways to enable business growth. Still, most companies focus solely on conventional ways such as sales, new markets, mergers & acquisitions etc.
How One Small Business is in Competition with a Boulevard of Brands and MNCs
April 18, 2017
Can a local, homegrown startup take on the international powerhouse? Could small-town warriors compete with multinational corporations?
What’s Next??
April 11, 2017
As a business owner, how many times during the day do you simply want your staff to “get it done?” Do you find yourself getting
Market Assessment Series: Part 8 | Extraordinary Business
February 21, 2017
Question 8: Which customer organizations should we target first? We started the market assessment series to take a deeper look into the best ways to
Market Assessment Series: Part 7 | Extraordinary Business
January 31, 2017
Question 7: What sort of margins are expected in the new market and how do these compare to the overall margins in our company? In
Market Assessment Series: Part 6 | Extraordinary Business
January 10, 2017
Question 6: Who will our competitors be in the new market? Why do customers buy from these market players? And above all, what do we
Market Assessment Series: Part 5 | Extraordinary Business
December 20, 2016
Question 5: What are the different market segments? Do we need to enter in all or just a few of these segments? Which segments are expanding
Market Assessment Series: Part 3 | Extraordinary Business
November 15, 2016
Question 3: How well do our services fit in the market? Is it possible to create a new market for our services? In this third
Market Assessment Series: Part 2 | Extraordinary Business
November 1, 2016
Question 2: Conservatively speaking, how much market share can we take and what’s that worth to our company in terms of finance and other factors?
Market Assessment Series: Part 1 | Extraordinary Business
October 18, 2016
Question 1: What is the market’s current size? And what is its potential size? Will the market expand or contract, and why? This is the
8 Questions You Should Ask When Assessing a New Market | Extraordinary Business
September 27, 2016
Entering a new market is a crucial step. It’s true for multi-billion dollar conglomerates, and its also true for service-based businesses with revenues between $1M
