Aepiphanni

5 Branding Lessons from America's Best Companies | Extraordinary Business

Do you own your brand? Maybe you designed the logo, chose a name, built a website and crafted a witty slogan, but none of that means you actually own your brand. A brand is more than a name, patent, trademark or slogan — it’s the perception of who you are and what you provide. So, essentially, it’s your customers who own your brand, not you.
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5 Branding Lessons from America’s Best Companies | Extraordinary Business

Do you own your brand? Maybe you designed the logo, chose a name, built a website and crafted a witty slogan, but none of that means you actually own your brand. A brand is more than a name, patent, trademark or slogan — it’s the perception of who you are and what you provide. So, essentially, it’s your customers who own your brand, not you.

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Tools for Service Providers | Extraordinary Business

5 Business Optimization Resources to Make Your Accountant Smile

Whether you are a chiropractor, dentist, or hairdresser (oops, hair stylist), maintaining a healthy business practice involves continually growing your client base. In today’s mobile-connected and socially savvy world, consumers have more choices than ever before when it comes to finding a service provider. Luckily for service providers, they too have access to more tools than ever before. While growing a business via options like social media marketing are a terrific first step, there are also numerous other resources that can be integrated into a smart business-building strategy. Review the following list of tools for service providers to see which ones can increase your customer base and profitability.

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Tools for Service Providers| Extraordinary Business

 5 Business Optimization Resources to Make Your Accountant Smile

Whether you are a chiropractor, dentist, or hairdresser (oops, hair stylist), maintaining a healthy business practice involves continually growing your client base. In today’s mobile-connected and socially savvy world, consumers have more choices than ever before when it comes to finding a service provider. Luckily for service providers, they too have access to more tools than ever before. While growing a business via options like social media marketing are a terrific first step, there are also numerous other resources that can be integrated into a smart business-building strategy. Review the following list of tools for service providers to see which ones can increase your customer base and profitability.
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4 Ways to Invest In Employee Development To Cut Turnover

Employee engagement has plateaued to 70 percent for some time, with concerns about lack of career advancement opportunities being the top reason why employees quit their jobs, according to a LinkedIn survey of 7 million members.

Meantime, an estimated 45 percent of survey respondents said lack of potential career advancement was the main reason they left their job, while 59 percent added that perception of a better career path was the main reason they joined a new organization.

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  • How Multi-Location Business Owners Can Overcome Challenges

How Multi-Location Business Owners Can Overcome Challenges

Having your own shop has its difficulties. Having two creates challenges. The expansion from one location to two sets a foundation for the growth of your business for years to come. There are certain trials that a multi-location business owner needs to overcome in order to have the company as a whole thrive in its industry.

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Your Company Needs a Vision Statement | Extraordinary Business

Successful companies and people tend to have a clear, active vision statement to guide them

A company vision statement provides direction
There are companies that don’t put much effort into creating a vision statement for their organizations. Many companies simply focus on delivering a product or service and making the most money doing it. However, those same companies are missing an opportunity to create advantage in their marketplace by harnessing the focused power of its stakeholders. Creating a vision statement for an organization can be the catalyst to move an average organization to becoming one that is extraordinary. [···]

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