Communications Strategy

Sustainable Communities | Extraordinary Business

One of the mistakes that many business owners make is that they focus most if not all of their energy on the sale. They push and push and push – advertising, newsletters, webinars, talks, etc, down the throats of would be buyers, making the marketplace a virtual cutthroat alley where few dare to enter.
The problem with high-pressure sales is that the sales are often one-time, with little to no loyalty and few if any repeat visitors. While this is the tactic for sharks – consuming whatever scarce resources are available in a short amount of time – it is often not a sustainable business model.
A sustainable business model is one that embraces and participates in the communities in which they serve.  Members of the business community include:

  • The Marketplace – including customers, clients, potential clients and other businesses
  • Vendors – people who we purchase goods and services from who essentially make it easier to do our business
  • Employees – people who work for us and essentially are the driving forces behind our businesses
  • Investors – who have demonstrated and put money behind the foresight that our businesses were going to be extraordinary
  • Community – The community in which we draw all of the other members of our communities from. They might be considered the Macro Community, while the others are a subset of them, or the micro community.

In business communities, all members of the community – essentially stakeholders – are all interested in moving toward a higher level of being.

  • The Marketplace benefits by having its needs met – you provide them with a specific set of goods and services that are the right products or service at the right time for the right price
  • Vendors benefit by having you purchasing goods and services from them that you use, in turn, to provide goods and services to the marketplace
  • Employees benefit by having a job, a steady paycheck, benefits and some stability. They, in turn, help you expand your ability to take the goods and services you have purchased from your vendors, and get them to the marketplace.
  • Investors benefit by getting a return on the time and money they’ve invested. They extend your vision of providing goods and services to the marketplace by providing money to make purchases.
  • Communities benefit by receiving tax revenues as a result of the sale of goods or the payment of employees who are helping you get goods and services to the marketplace.

Without all members of the community, your business would cease to exist. In turn, the community is better off as a result of the existence of each other. As you can look at the many failed communities around you, communities wherein there is no equal exchange, shared beliefs or interests and objectives, are not sustainable communities. Therefore, it would be logical to embrace your communities.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Business growth,Communities,Market,Marketplace,Vendors,employees,investors,extraordinary business,extraordinary leadership
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Sustainable Communities | Extraordinary Business

One of the mistakes that many business owners make is that they focus most if not all of their energy on the sale. They push and push and push – advertising, newsletters, webinars, talks, etc, down the throats of would be buyers, making the marketplace a virtual cutthroat alley where few dare to enter.

The problem with high-pressure sales is that the sales are often one-time, with little to no loyalty and few if any repeat visitors. While this is the tactic for sharks – consuming whatever scarce resources are available in a short amount of time – it is often not a sustainable business model.

A sustainable business model is one that embraces and participates in the communities in which they serve.  Members of the business community include:

  • The Marketplace – including customers, clients, potential clients and other businesses
  • Vendors – people who we purchase goods and services from who essentially make it easier to do our business
  • Employees – people who work for us and essentially are the driving forces behind our businesses
  • Investors – who have demonstrated and put money behind the foresight that our businesses were going to be extraordinary
  • Community – The community in which we draw all of the other members of our communities from. They might be considered the Macro Community, while the others are a subset of them, or the micro community.

In business communities, all members of the community – essentially stakeholders – are all interested in moving toward a higher level of being.

  • The Marketplace benefits by having its needs met – you provide them with a specific set of goods and services that are the right products or service at the right time for the right price
  • Vendors benefit by having you purchasing goods and services from them that you use, in turn, to provide goods and services to the marketplace
  • Employees benefit by having a job, a steady paycheck, benefits and some stability. They, in turn, help you expand your ability to take the goods and services you have purchased from your vendors, and get them to the marketplace.
  • Investors benefit by getting a return on the time and money they’ve invested. They extend your vision of providing goods and services to the marketplace by providing money to make purchases.
  • Communities benefit by receiving tax revenues as a result of the sale of goods or the payment of employees who are helping you get goods and services to the marketplace.

Without all members of the community, your business would cease to exist. In turn, the community is better off as a result of the existence of each other. As you can look at the many failed communities around you, communities wherein there is no equal exchange, shared beliefs or interests and objectives, are not sustainable communities. Therefore, it would be logical to embrace your communities.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Business growth,Communities,Market,Marketplace,Vendors,employees,investors,extraordinary business,extraordinary leadership
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A House Divided | Extraordinary Business

Have you ever worked for an employer or known other business owners who acted as though they were the expert on everything that happened in the business?  Do you remember or notice how the employees felt: that they were expendable, that they didn’t count, and they really didn’t care about the job – it was just a job?  They did not share the same vision, passion and beliefs that the owner had in the business and thus, there was a house divided.
Throughout history, we are reminded that a house, divided, cannot stand, meaning that a house that does not share a unified mission and vision cannot be successful.  Many companies are destroyed from the inside out, with members amongst the ranks deciding that they want things to be different so much so that they strike or they quit and start their own competing companies or they find ways to sabotage the company.
As a leader, you are solely responsible for:

  1. Empowering your employees to make or participate in the discussions and decisions in which they have expertise and experience
  2. Harnessing their strengths so that they can bring as much as they can of who they are to help drive the business
  3. Showing them how they fit in the company mission and will help drive towards the vision
  4. Keeping them involved through a communication strategy, wherein you provide regular updates of what is going on in the company
  5. Valuing their ideas – have an innovation process for submitting, evaluating and implementing new ways of doing things in the company

If you can demonstrate to your employees how they are a valuable part of the growing organization, that they are truly stakeholders and that they are not expendable, you’ll find that they will be the bricks and mortar that keep your organization growing and moving forward.
Be extraordinary.  Don’t run a divided house.  Build an extraordinary one.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Employees,extraordinary,business,extraordinary leader,extraordinary business,stakeholders,growth,mission,vission,values,communication,ideas,innovation
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A House Divided | Extraordinary Business

Have you ever worked for an employer or known other business owners who acted as though they were the expert on everything that happened in the business?  Do you remember or notice how the employees felt: that they were expendable, that they didn’t count, and they really didn’t care about the job – it was just a job?  They did not share the same vision, passion and beliefs that the owner had in the business and thus, there was a house divided.

Throughout history, we are reminded that a house, divided, cannot stand, meaning that a house that does not share a unified mission and vision cannot be successful.  Many companies are destroyed from the inside out, with members amongst the ranks deciding that they want things to be different so much so that they strike or they quit and start their own competing companies or they find ways to sabotage the company.

As a leader, you are solely responsible for:

  1. Empowering your employees to make or participate in the discussions and decisions in which they have expertise and experience
  2. Harnessing their strengths so that they can bring as much as they can of who they are to help drive the business
  3. Showing them how they fit in the company mission and will help drive towards the vision
  4. Keeping them involved through a communication strategy, wherein you provide regular updates of what is going on in the company
  5. Valuing their ideas – have an innovation process for submitting, evaluating and implementing new ways of doing things in the company

If you can demonstrate to your employees how they are a valuable part of the growing organization, that they are truly stakeholders and that they are not expendable, you’ll find that they will be the bricks and mortar that keep your organization growing and moving forward.

Be extraordinary.  Don’t run a divided house.  Build an extraordinary one.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Employees,extraordinary,business,extraordinary leader,extraordinary business,stakeholders,growth,mission,vission,values,communication,ideas,innovation
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Building Relationships: Communications Strategy | Extraordinary Business

Your stakeholders are the MVP’s (Most Valuable Players) to your organization.  Without them, you’d have an interesting hobby rather than an organization that you are running.  When we refer to stakeholders, we are talking about anyone or business that stands to gain as a result of the success of your business, including:
•    Employees
•    Partners
•    Investors
•    Vendors
•    Your community
Keeping them in the loop about what is going on in your business serves to build trust, loyalty, commitment and familiarity with your business.  A communications strategy (not just a sell, sell, sell strategy) is one way to make sure that you do this.
How many emails do you get per day that are trying to sell you something?  How many “free” webinars and tele-calls and partnership offers, disguised as sales tools grace your inbox, even hourly?  Contrast that to the number of value-added items you receive.  Which are better received?
Your stakeholders would be best served by value-ads (things that would be beneficial to that stakeholder), such as those articles, introductions and podcasts that could help them do what they do, better.  Knowing that they can be in regular communication with you without being asked to purchase something helps to build trust, and encourages them to learn more about you.
On the flip side, getting involved with their organizations or them helps to strengthen the growing relationship.  You’ve probably heard those dating or relationship stories where one party spends most of their time talking about and focused on themselves.  In the same story, 99% of the time, you hear that the relationship fizzles.  It will be the same with your stakeholders: if you spend all of your time focused on yourself or your company, they get disinterested, quickly.
A strong communications strategy is balanced; it addresses all of your stakeholders, individually, it gives and receives information about them, it provides value-ads for each of your stakeholders.  It is a combination of a number of different contact methods, from broadcast to personal, and uses a number of different medium, from emails to telephone calls to e-newsletters or print newsletters to meetings to personal cards.
Your communication strategy is one of the tools that will help your business grow, exponentially.  Because it is designed as a strategy, with regular communication and follow-up, you can give yourself goals with respect to how many people you will communicate with over any certain time period, and can measure how effective your campaign is.  Since it focuses on deeper relationships with people an businesses, it will be more effective than advertising, search engine optimization, search engine marketing and a pretty logo.
Be extraordinary.  Build extraordinary relationships.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: communications,employees,vendors,stakeholders,investors,strategy,business strategy,business growth,extraordinary business,extraordinary leadership
Read More

Building Relationships: Communications Strategy | Extraordinary Business

Your stakeholders are the MVP’s (Most Valuable Players) to your organization.  Without them, you’d have an interesting hobby rather than an organization that you are running.  When we refer to stakeholders, we are talking about anyone or business that stands to gain as a result of the success of your business, including:
•    Employees
•    Partners
•    Investors
•    Vendors
•    Your community
Keeping them in the loop about what is going on in your business serves to build trust, loyalty, commitment and familiarity with your business.  A communications strategy (not just a sell, sell, sell strategy) is one way to make sure that you do this.

How many emails do you get per day that are trying to sell you something?  How many “free” webinars and tele-calls and partnership offers, disguised as sales tools grace your inbox, even hourly?  Contrast that to the number of value-added items you receive.  Which are better received?

Your stakeholders would be best served by value-ads (things that would be beneficial to that stakeholder), such as those articles, introductions and podcasts that could help them do what they do, better.  Knowing that they can be in regular communication with you without being asked to purchase something helps to build trust, and encourages them to learn more about you.

On the flip side, getting involved with their organizations or them helps to strengthen the growing relationship.  You’ve probably heard those dating or relationship stories where one party spends most of their time talking about and focused on themselves.  In the same story, 99% of the time, you hear that the relationship fizzles.  It will be the same with your stakeholders: if you spend all of your time focused on yourself or your company, they get disinterested, quickly.

A strong communications strategy is balanced; it addresses all of your stakeholders, individually, it gives and receives information about them, it provides value-ads for each of your stakeholders.  It is a combination of a number of different contact methods, from broadcast to personal, and uses a number of different medium, from emails to telephone calls to e-newsletters or print newsletters to meetings to personal cards.

Your communication strategy is one of the tools that will help your business grow, exponentially.  Because it is designed as a strategy, with regular communication and follow-up, you can give yourself goals with respect to how many people you will communicate with over any certain time period, and can measure how effective your campaign is.  Since it focuses on deeper relationships with people an businesses, it will be more effective than advertising, search engine optimization, search engine marketing and a pretty logo.

Be extraordinary.  Build extraordinary relationships.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
AddThis Social Bookmark Button

Technorati Tags: communications,employees,vendors,stakeholders,investors,strategy,business strategy,business growth,extraordinary business,extraordinary leadership
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