competition

5 Signs You May Need to Develop a New Product

It’s easy to find information on how to build new products. For instance Ivan Kan, Co-founder of crowdfunding marketing agency Crowdcreate, talks about making products that people want. But often there’s an oversight regarding when you need to develop a new product. You need to recognize when to do so, sooner rather than later. Let’s look at 5 signs that you should watch out for.
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Market Assessment Series: Part 6 | Extraordinary Business

Question 6: Who will our competitors be in the new market? Why do customers buy from these market players? And above all, what do we need to do to make them buy from us?

In the sixth part of our market assessment series, we’ll discuss one of the most crucial aspects of entering any market – the competition. Who will your company, your products and services be competing against? You should also know why people are buying from these market players. And of course, you must find out what it is you need to do to make them buy from you and drive customer satisfaction.
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Execute! Review, Adjust, Execute! | Extraordinary Business

Signals of the best time to visit or revisit your company’s strategy.

Galaxy S III Commercial

Samsung Galaxy S III launched a new television commercial right at the time that Apple’s iPhone 5 came out.  This commercial could not be more strategic.  They recognized that Apple is a very powerful brand that would hurt the Galaxy III’s sales.  Their marketing team created an approach to address this head on. [···]

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