customer engagement

The Importance of Customer Engagement in Marketing

To succeed in digital marketing, you must use multiple channels of marketing such as your website, social media platforms, paid advertisements, etc. There have been significant changes in the way marketers approach consumers.  No longer can you treat all consumers in the same way with the same kind of marketing message. Creating multiple messages for a single campaign across various channels might increase the chances of grabbing the attention of targeted consumer groups.  But it still left marketers yearning for more because mass messages only addressed specific consumer groups and not individual consumers.

That led to the development of a new approach in marketing that focuses on consumer or customer engagement with the brand by communicating with them on a personal level.

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7 Ways Big Data is Making Waves in Marketing and Sales | Extraordinary Business

From price optimization to customer loyalty, the benefits of big data are many and varied. Big data is set to revolutionize hundreds of areas of marketing and sales. In this piece, we will look at 7 areas where big data is already delivering results and making a big impact today.

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Best Practices of The Best Service Leaders

It’s hard for any customer to forget a really good or really bad customer experience. For instance, how can you forget that hotel manager who went above and beyond the call of duty to accommodate your last-minute travel plan changes? Or, on the other hand, who can shake off the memory (despite wanting to) of that brooding server at an expensive restaurant who clearly didn’t want to wait on you?

Great service is crucial, but as the best in business realize, it’s a lot more than telling your customer-facing staff to don a smile. In this article, we’ll look into the best practices of the best service leaders – revealing what it is the best companies do in the service industry to maintain a competitive edge.
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Multidimensional Approach to Customer Engagement

Considering how customers engage, buy and refer

In conversation with a gentleman recently, we talked at length about business development, different ways to go to market, fill the pipeline and the challenges associated with it.

Fun stuff. Good lunch, too.

The conversation ended with, “you know this conversation will never end, right?”

It’s true – successful marketing is dynamic – it is a constantly moving target. As soon as you’ve gotten it down – have your systems in place, executed consistently, have a good customer flow – something changes.

Look at it like this…if you see marketing execution that another firm is doing well – something that your firm could adopt – wouldn’t you adopt it? As soon as you adopt it, you have potentially reduced the level of effectiveness of the original firm’s marketing activities.

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