customer experience

Better! | Extraordinary Business

Intentional Steps to Building a Better Brand

As a business owner who has been around for a while, you are good at what you do. No question about it. Your company wouldn’t still be around if you didn’t. Question for you: What makes your company good? What makes it great? What makes it better than the competition?

How many times have you received a marketing message wherein a company or their products claim to be pretty good, adequate or good enough? Probably not too often, or at all. Perhaps there might be the company that claims to be the cheaper (think “knock off!”) version of a very expensive item or brand, but even they describe their products as “just as good without the price tag.”

Question is: What is better? How does a company present itself as truly better? [···]

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Better!

Intentional Steps to Building a Better Brand

As a business owner who has been around for a while, you are good at what you do. No question about it. Your company wouldn’t still be around if you didn’t. Question for you: What makes your company good? What makes it great? What makes it better than the competition?

How many times have you received a marketing message wherein a company or their products claim to be pretty good, adequate or good enough? Probably not too often, or at all. Perhaps there might be the company that claims to be the cheaper (think “knock off!”) version of a very expensive item or brand, but even they describe their products as “just as good without the price tag.”

Question is: What is better? How does a company present itself as truly better? [···]

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Now With a Whisper… | Extraordinary Business

Innovation in Customer Experience

imageIt seems that many times, when we think about innovations, we think in terms of bringing a new product or service to the marketplace and making millions of dollars in the process.  However, innovations can occur in any area of the business with the purpose of helping your company run better, build some strategic advantage, differentiator, reduce costs or become more efficient.

Innovations in customer experience are an excellent way to attract new customers, retain those that you already have and bring positive (or negative) attention to your brand.  If you think about your experience with different companies – some make you feel as though you are interrupting one person’s day, versus the other that cannot seem to get out of your hair once you have made the initial contact – think about the impact that your experiences have made on your purchasing and loyalty decisions.

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Backing it Up | Extraordinary Business

Absolutely Terrible Telecom Co. One of the world’s largest telecom agencies has the habit of boasting about how big they are, how fast they are and that sort of thing.  They tend to buy up competition and technology at what seems to be an alarming rate and have been given leeway to dominate the marketplace.  Interestingly, despite its boasts, it still has one of the highest consumer dissatisfaction rates in the world.  You have to ask yourself: how successful could the company be if they put more effort into lowering the customer service?

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