market share

  • What Business Owners Wished They Knew Before a Merger

What Business Owners Wished They Knew Before a Merger

Business owners enter into mergers with other companies to attain various objectives. The year 2020 has seen a spurt in the number of M&A activities. A survey conducted by Deloitte on 1,000 corporate participants found that close to 63% of the respondents predict a rise in the number of mergers and acquisitions this year. If you’ve been considering a change in the business model, you’ll want to approach the process carefully. Here are some of the critical factors to keep in mind before entering into a merger.

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Market Assessment Series: Part 2 | Extraordinary Business

Question 2: Conservatively speaking, how much market share can we take and what’s that worth to our company in terms of finance and other factors?

This is the second post of our market assessment series that explores the questions a company must ask when analyzing a new market. In the first post, we talked about the importance of knowing a market’s current and potential size.
Moving on, we’ll now look into the importance of ascertaining how much share a company can take in a new market in which it is planning to expand.
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Market Assessment Series: Part 1 | Extraordinary Business

Question 1: What is the market’s current size? And what is its potential size? Will the market expand or contract, and why?

Market Size
This is the first of an 8-part series focusing on the questions a business should ask when assessing a new market.
The ability to carefully estimate the market size is crucial to successfully entering a new market. Too many business owners rush into a new market with the assumption that everyone will use their services or buy their products.
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