Mission

Grow From Here to Success

How to make sure your business has everything it needs to grow

When I was a younger guy, whenever I would get a gadget, while I might have enjoyed it, I always thought about what the toy will be like in the future, perhaps with the same anticipation as many people have about the next generation of mobile technology. One of the things that always bothered me was the question of why things weren’t designed to be used with the next generation of products.

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Stone Faced | Extraordinary Business

How to make sure that you are doing the things it takes to grow your company

Still fishing the same old way?Growing your company – or any business, requires change. But that change has to enable the company to move toward a specific goal. Beyond creating a strategic plan, doing more marketing, advertising, hiring great people, here are seven things that you have to do:

“But this is what we have always done!” is a comment that probably resonates with a lot of people. Especially those who have created processes and systems and invested a lot of time and energy into certain activities. Some might call it the “comfortable spot” while others might harbor on “what if change is wrong?”

Here’s the thing: there may be some things that do get you, as a business leader, the results you are looking for every time. Every day, your results are hit out of the ballpark and you couldn’t be more thrilled. But that doesn’t mean a) you shouldn’t evaluate it to see if it could be done better. or b) there aren’t other ways to accomplish the same thing faster, better and at a lower cost!

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Stone Faced | Extraordinary Business

How to make sure that you are doing the things it takes to grow your company

Still fishing the same old way?Growing your company – or any business, requires change. But that change has to enable the company to move toward a specific goal. Beyond creating a strategic plan, doing more marketing, advertising, hiring great people, here are seven things that you have to do:

“But this is what we have always done!” is a comment that probably resonates with a lot of people. Especially those who have created processes and systems and invested a lot of time and energy into certain activities. Some might call it the “comfortable spot” while others might harbor on “what if change is wrong?”

Here’s the thing: there may be some things that do get you, as a business leader, the results you are looking for every time. Every day, your results are hit out of the ballpark and you couldn’t be more thrilled. But that doesn’t mean a) you shouldn’t evaluate it to see if it could be done better. or b) there aren’t other ways to accomplish the same thing faster, better and at a lower cost!

 [···]

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Thinking Different | Extraordinary Business

imageWhich is more important – character or cash flow?  Heard by some, the almighty dollar rules over men’s and women’s lives.  An observer might say that many of us – business leaders – lead very transactional lives.  Everything interaction, everything that we do tends to focus on how we can gain, how we can get better, further or more secure in our existence.  Character seems to be the thing of academia or religious circles.

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Challenge Everything | Extraordinary Business

There is a video game company called EA (Electronic Arts – http://www.ea.com/) that used to use the tagline “Challenge Everything.”  As one who, at times, must question the natural order of things, this tag immediately appealed to me.  Many of my clients often hear the question of, “Why?” when they propose ideas.  The goal isn’t to belittle the idea or thought, but rather, to make sure that the idea is completely thought out.

As business leaders, we nee to understand and question everything around our businesses.  As someone said to me, once, “You need to inspect what you expect.”  Even if we feel like we understand certain things, or that certain things appear to be part of the natural order, understanding “why” something is done will often serve to ensure that the product or service or idea does have merits and has been completely thought out. 

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Chaos in the Marketplace | Extraordinary Business

I was speaking with marketing guru Joel Alpert of MarketPower at an event last week, discussing the idea of positioning and clarity of the marketing message. During our conversation, Joel was kind enough to give me some marketing pointers (I am a strategist, not a marketer, Joel!), one of which was the  importance of presenting your goods and services in a manner so that people can quickly ascertain what what your company offers and who it is targeting.
For example, Aepiphanni is a business strategy company.  We help business leaders create extraordinary businesses.  If we decided, suddenly, that we wanted to sell memberships to timeshares, potential buyers would begin to doubt us as a company because they couldn’t make the connection between business strategy and timeshares.
While, logically, maintaining consistency with your brand is a no-brainer, I cannot tell you how many business leaders I run into who are trying to sell so many things that they really have no identifiable brand or trademark expertise.  Their projects, products or services, while good, don’t ever reach the potential that they could because the business leader cannot devote enough time to a single focus in order to make it exactly what it needs to be.  People are hesitant to purchase from their companies because they don’t truly understand what it is they will be purchasing.
This is especially important in the professional services industry, since we are selling experience, education and Aepiphanni’s.  If we decide that our organizations need “multiple streams of income” and they have nothing to do with our core business, nor serve our core market (see your mission and vision statements!), something is going to suffer.
Keep in mind – the clearer and more aligned your business is, the easier it will be for your potential market to purchase from you.  The more scattered your sources of income, the more confused you and your business will appear.
Be extraordinary.  Avoid the chaos.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Extraordinary,Focus,Mission,Vision,Market,Marketing,Products and services
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Chaos in the Marketplace | Extraordinary Business

I was speaking with marketing guru Joel Alpert of MarketPower at an event last week, discussing the idea of positioning and clarity of the marketing message. During our conversation, Joel was kind enough to give me some marketing pointers (I am a strategist, not a marketer, Joel!), one of which was the  importance of presenting your goods and services in a manner so that people can quickly ascertain what what your company offers and who it is targeting.

For example, Aepiphanni is a business strategy company.  We help business leaders create extraordinary businesses.  If we decided, suddenly, that we wanted to sell memberships to timeshares, potential buyers would begin to doubt us as a company because they couldn’t make the connection between business strategy and timeshares.

While, logically, maintaining consistency with your brand is a no-brainer, I cannot tell you how many business leaders I run into who are trying to sell so many things that they really have no identifiable brand or trademark expertise.  Their projects, products or services, while good, don’t ever reach the potential that they could because the business leader cannot devote enough time to a single focus in order to make it exactly what it needs to be.  People are hesitant to purchase from their companies because they don’t truly understand what it is they will be purchasing.

This is especially important in the professional services industry, since we are selling experience, education and Aepiphanni’s.  If we decide that our organizations need “multiple streams of income” and they have nothing to do with our core business, nor serve our core market (see your mission and vision statements!), something is going to suffer.

Keep in mind – the clearer and more aligned your business is, the easier it will be for your potential market to purchase from you.  The more scattered your sources of income, the more confused you and your business will appear.

Be extraordinary.  Avoid the chaos.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: Extraordinary,Focus,Mission,Vision,Market,Marketing,Products and services
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Welcome to 2010

Happy New Year!

The title sounds like the ominous beginning to a Science Fiction novel or movie from years gone by.  They probably would have said something about the advances in technology, such as deep space flight, robotics and artificial intelligence and cellular phones.  They would also talk about society – usually in terms of its degradation: World War III, the depletion of the Ozone, the scarcity of fossil fuels or the Greenhouse effect resulting in World Wide flooding.

I suppose this gives us something to be thankful for: we have advanced, tremendously, technologically.  Our lives have many, many comforts that didn’t even exist 20 years ago.  At the same time, our society has not destroyed itself, nor does it appear to being on the brink of doing so.  Are there problems?  Yes, of course.  Are there technologies that we need to have developed in the next 10 years or so in order to avoid more doomsday prophesies?  Of course.  But we live in the present, and can be thankful for what we have.

As a business leader, in both scenarios discussed, we saw two patterns that we need to adapt into our businesses in order to avoid disruption or our own ventures:

1)  Continuous advancements.  We need to continue to find ways to fulfill our mission and reach toward the company vision.  Notice, I did not say that we need to find ways to make more money.  I promise you that done properly, money will be the byproduct of a well-run organization that has clear focus on their mission and vision.  When we talk about advancements, that doesn’t necessarily mean find a bunch of products or services to dump on your target audiences, but rather, through communication and observation, determine what their growing or changing needs are and find ways to address them that make sense for your business.

2)  Environmental awareness.  As a business leader, knowing what is going on in and around your business is fundamental to getting to and remaining at the top of your game.  This is part of what launches us from being ordinary to being extraordinary.  It requires regular business assessments, business analysis and adjustments to your business plan.  It requires understanding what your changing (dynamic) market is in need of, how to connect with them and how to get them to purchase your offerings.  In order for your actions to be most effective, it must be strategic, rather than a hodgepodge of mediocre flailings.

So, extraordinary business leader, as we progress into 2010, take some time to systematically assess your business – where it is in its lifecycle, what its needs are and what goals you have for it for the year.  Look at your market and your industry and try to determine what needs and trends are approaching and how you might meet those new needs or address new trends.  Finally, create a strategic plan.  Knowing where you are going is one thing.  Knowing how to get there is the foundation of success.

Happy New Year!  I wish you the most in 2010!

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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Technorati Tags: Happy New Year,Business decisions,Business path,business planning,business strategy,extraordinary,management and leadership,mission,strategic planning,values,vision
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Leveraging Your Strengths

As a business leader, it’s always interesting being in a position to ride out a recession.  I can’t help but wonder what will be different.  How will consumer preferences change?  How will their spending patterns change?  What are businesses doing to regroup?  How many businesses merged and what will they look like when they emerge?

Of course, with all of the resulting volatility, I have to look at the emerging needs in the marketplace and determine what I need to do differently.  If I keep doing the same thing that I have been doing (running on inertia), then I will likely get left behind.  If I keep my nose to the grindstone and keep pumping out new and exciting stuff for a market that doesn’t exist, or one that is saturated (red, shark infested waters), then I won’t continue to be successful.  If I find a way to identify and leverage my strengths, I can continue to be a service to my community.

That is a mark of an extraordinary business – they not only meet the needs of their market’s current needs, they are able to anticipate it’s future needs.What  are your strengths?

What does this have to do with leveraging your strengths?  Everything.  Some times when business leaders discover a need in the marketplace, they immediately loose focus on their vision to go after the shiny new bait in the water.  Many times, this new thing will take them on a new path, which for some, is fine.  However, for those who are trying to serve a specific population in a specific way, this could be devastating.  Therefore identifying and finding ways to leverage your strengths is going to be the most ideal scenario for meeting new market needs.

Strengths you might seek to leverage might be relationships, the ability to learn, resources you can use to hire new people or assistant, access to different types of information and the typical cash flow, client relationships, community relationships, access to investors or ability to raise capital through traditional methods.  It will be important to identify some more non-traditional strengths so that you can begin to get a fuller picture of what your capabilities truly are.  At the same time, you must be realistic.  Your strengths should be something that you can tie some direct outcome to.  For example, stating that you have access to $500,000, thinking that you can find investors (that you don’t have) for a product or service that hasn’t been developed might be a little far-fetched (though stating that you need that $500,000 may not be unrealistic.)

Once you’ve identified those strengths, look at the needs and trends in your market/industry and define opportunities that your company could take advantage of in the upcoming year.  If you are in the fuel industry, you might be looking at how you might leverage offer alternate fuel sources.  If you are in construction, you might look at how you might promote the company as a green company.  If you are in professional services, you might do research in your industry and sell a trend report based on your findings.  Whatever you decide to do, make sure that it is a) part of your mission, b) help you move toward your vision and c) doesn’t compromise your values.

Remember that everything that your business produces has your business’s name on it.  Your market is watching.  If you confuse them, they won’t purchase from you.

Aepiphanni Business Solutions is a Strategy Consulting Firm dedicated to serving the needs of business leaders and executives. We specialize in helping people get into business, and stay there.  We welcome clients in the personal and professional services industries, including restaurants, catering and event planning.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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Technorati Tags: Business Decisions,Business Strategy,Management and Leadership,Recession buster,Mission,Small Business Consulting,Strategic Planning,Vision,Values
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