Process Engineering

Process and Strategic Advantage | Extraordinary Business

How strategy and process engineering will help you create strategic advantages in your company.

imageIf you know the fast food industry, you probably know that they go through great stakes to ensure that everything is done the same way, every time, no matter what store you go to. While you might encounter various personalities and different store layouts, for the most part, the cashiers greet you the same way, they ask you if you would like to try the special, they get your order, try to upsell you, ask you if you would like anything else, let you know how much your order is, etc..

Now, if you go to a McDonalds, for example, it is not going to be the same experience as going to a Chick-fil-a, although the two are competitors and serve fast food items. Surely, there is some overlap, but while McDonalds puts a lot of emphasis on getting people fed, you might assume that Chick-fil-a might focus more on the experience.

You can see this looking at the dining room: often, in the dining room at McDonald’s, if you see employees, they are typically cleaning something and don’t pay much attention to the diners except to offer a friendly greeting. On the other hand, at Chick-fil-a, you will probably find that the staff typically roams the dining room in a very friendly way, speaking with guests and answering each request with, “it would be my pleasure.”

With respect to price, you will probably pay a bit more for Chick-fil-a’s over-the-top service, (plus you cannot get a burger).

What is the difference? What is the point?

 [···]

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Process and Strategic Advantage

How strategy and process engineering will help you create strategic advantages in your company

If you know the fast food industry, you probably know that they go through great stakes to ensure that everything is done the same way, every time, no matter what store you go to. While you might encounter various personalities and different store layouts, for the most part, the cashiers greet you the same way, they ask you if you would like to try the special, they get your order, try to upsell you, ask you if you would like anything else, let you know how much your order is, etc..

Now, if you go to a McDonalds, for example, it is not going to be the same experience as going to a Chick-fil-a, although the two are competitors and serve fast food items. Surely, there is some overlap, but while McDonalds puts a lot of emphasis on getting people fed, you might assume that Chick-fil-a might focus more on the experience.

You can see this looking at the dining room: often, in the dining room at McDonald’s, if you see employees, they are typically cleaning something and don’t pay much attention to the diners except to offer a friendly greeting. On the other hand, at Chick-fil-a, you will probably find that the staff typically roams the dining room in a very friendly way, speaking with guests and answering each request with, “it would be my pleasure.”

With respect to price, you will probably pay a bit more for Chick-fil-a’s over-the-top service, (plus you cannot get a burger).

What is the difference? What is the point?

 [···]

Read More

The Tragedy of Busyness | Extraordinary Business

Ensuring that the activities that are occurring in your business are actually moving you toward a goal.

imageWhen I speak with business owners, I usually hear about how they are extremely busy, but they aren’t experiencing the levels of revenue that they think are appropriate, or they are interested in rapid growth. Their businesses might be moving a lot of product or they may going to a lot of events or they are meeting with a lot of people. They are simply doing.

But to what end?

Doing isn’t the end all to be all. What we must focus on is progress.

Moving from the mentality of doing for the sake of doing to performing and producing in a way that allows a company to achieve its goals, is a game-changer, but also a necessity for you to build and run a business that is extraordinary.

 [···]

Read More

The Tragedy of Busyness | Extraordinary Business

Ensuring that the activities that are occurring in your business are actually moving you toward a goal.

imageWhen I speak with business owners, I usually hear about how they are extremely busy, but they aren’t experiencing the levels of revenue that they think are appropriate, or they are interested in rapid growth. Their businesses might be moving a lot of product or they may going to a lot of events or they are meeting with a lot of people. They are simply doing.

But to what end?

Doing isn’t the end all to be all. What we must focus on is progress.

Moving from the mentality of doing for the sake of doing to performing and producing in a way that allows a company to achieve its goals, is a game-changer, but also a necessity for you to build and run a business that is extraordinary.

 [···]

Read More