Observations on incorporating innovation into the strategic planning process
A question that might present itself is, “when should an organization begin to innovate?” The short answer is that it should be an ongoing activity in every organization. If you consider the idea that businesses exist in a changing environment, it is reasonable to conclude that they must change and evolve in order to meet the needs of the environment, and that change must be ongoing.
As a business leader, I am always interested and amazed by new products that are coming to market from the entertainment and IT industries. Industry leaders seem to always be working on the next big thing. It is as though as soon as they bring something to market, they already have the next two or three “BIG THINGS” in the works.
The reality is…that is probably true. But then, it seems as though many of the entrepreneurs I know do the same.