Your Customized Service as a Product – The Secret to Earning Customer Loyalty
Normally when you think about a product versus a service, you think about 2 different things:
- A service is something that you get that provides you with immediate, but not lasting value. It is intangible, meaning that you cannot pick it up and touch it or view it.
- A product is something that generally has durable value – or is something you will enjoy for a while. It is also something that is tangible.
For example, when you get your hair cut, you’ll look fantastic for about a day. After that, you’ve got to start maintaining it, so the immediate value you got from the haircut is not durable. On the other hand, if you purchase a mobile phone, the value you get out of it will remain as long as you use the phone.