strategic partner

Strategic Partnerships | Extraordinary Business

The first time someone mentions the idea of a strategic partner, I would bet you kind of roll it around in your head, but don’t give it much thought – it feels like giving up part of your business, and that is the LAST thing you want to do. A quick segue – don’t let your ego cause your business to fail. By thinking you can do it all yourself, and that everything that has to be done can only be done by yourself will minimize both your capabilities – the abilities to get work done, and your capacity – the amount of work you can complete in a given time period.
Let me define a strategic partner. A strategic partner is a person or organization with similar values and beliefs to your own business, that has a specific complementary expertise that will manage a specific aspect or your business using their expertise for a fee. The short version is this person or organization will be your organization’s spouse. As long as you share a vision, are honest and respectful to each other and meet each other’s expectations (financial or service-related), you may have a long-term relationship.
Some things a partner won’t do would be to take you for granted, do something that would compromise your organization, not communicate with you and look out for its own self interest to the detriment of your organization. What makes it a partnership is that the honor and respect is reciprocal.
The quick and dirty – looking for a partner for your organization:

  • Know your business – start with a business assessment. Make sure you have an understanding of how the role you seek to fill impacts your business – cost, personal service, intimacy with your business, etc.
  • Know the role you wish to fill – qualifications, requirements, industry understanding, education, experience, etc.
  • Know your business beliefs – what does your organization stand for?
  • Know how much you can afford to invest or spend. While measuring the cost/benefit is often rather easy to do – strategic partners often save you much more money than you will spend, measure the actual cost in terms of actual dollars you can spend.
  • When looking for an organization, look for one that you can have a relationship, rather than one that will simply add you in its long list of clients. Remember, while you might like the sales person, most people change jobs every four years or so. The person you started with will probably only be with the organization for so long.
  • Keep your organization’s values in mind, and make sure that your partner’s values are similar.
  • Be clear on exactly what role you want filled. Neither party will benefit if both parties don’t have full understanding of expectations.
  • Have a statement of understanding or contract so that both parties will have clear understanding of what is expected. This is not in lieu of a handshake, if that is your standard operating procedures. The statement of understanding simply spells out what you expect of each other and serves as a point of reference as your organizations grow.
    Try to find an organization that is your “equal.” Remember, you want to be able to serve each other and understand each other’s needs and wants.
  • Understand that barter (trade) and cash are viable assets. Recommending each other’s products and services serve to strengthen relationships and strengthen the relationship. Communication should be often and ongoing. Remember, you are working in each others’ best interest.

Choosing a strategic partner should be taken no less likely then choosing an internal partner for your organization, or a spouse. If you chose wisely, both of your organizations can grow together. As Colin Powell once said, “None of us is as strong as all of us.”
Be extraordinary.  Develop extraordinary partnerships.
Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: partners,extraordinary,leadership,management,business
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Strategic Partnerships | Extraordinary Business

The first time someone mentions the idea of a strategic partner, I would bet you kind of roll it around in your head, but don’t give it much thought – it feels like giving up part of your business, and that is the LAST thing you want to do. A quick segue – don’t let your ego cause your business to fail. By thinking you can do it all yourself, and that everything that has to be done can only be done by yourself will minimize both your capabilities – the abilities to get work done, and your capacity – the amount of work you can complete in a given time period.

Let me define a strategic partner. A strategic partner is a person or organization with similar values and beliefs to your own business, that has a specific complementary expertise that will manage a specific aspect or your business using their expertise for a fee. The short version is this person or organization will be your organization’s spouse. As long as you share a vision, are honest and respectful to each other and meet each other’s expectations (financial or service-related), you may have a long-term relationship.

Some things a partner won’t do would be to take you for granted, do something that would compromise your organization, not communicate with you and look out for its own self interest to the detriment of your organization. What makes it a partnership is that the honor and respect is reciprocal.

The quick and dirty – looking for a partner for your organization:

  • Know your business – start with a business assessment. Make sure you have an understanding of how the role you seek to fill impacts your business – cost, personal service, intimacy with your business, etc.
  • Know the role you wish to fill – qualifications, requirements, industry understanding, education, experience, etc.
  • Know your business beliefs – what does your organization stand for?
  • Know how much you can afford to invest or spend. While measuring the cost/benefit is often rather easy to do – strategic partners often save you much more money than you will spend, measure the actual cost in terms of actual dollars you can spend.
  • When looking for an organization, look for one that you can have a relationship, rather than one that will simply add you in its long list of clients. Remember, while you might like the sales person, most people change jobs every four years or so. The person you started with will probably only be with the organization for so long.
  • Keep your organization’s values in mind, and make sure that your partner’s values are similar.
  • Be clear on exactly what role you want filled. Neither party will benefit if both parties don’t have full understanding of expectations.
  • Have a statement of understanding or contract so that both parties will have clear understanding of what is expected. This is not in lieu of a handshake, if that is your standard operating procedures. The statement of understanding simply spells out what you expect of each other and serves as a point of reference as your organizations grow.
    Try to find an organization that is your “equal.” Remember, you want to be able to serve each other and understand each other’s needs and wants.
  • Understand that barter (trade) and cash are viable assets. Recommending each other’s products and services serve to strengthen relationships and strengthen the relationship. Communication should be often and ongoing. Remember, you are working in each others’ best interest.

Choosing a strategic partner should be taken no less likely then choosing an internal partner for your organization, or a spouse. If you chose wisely, both of your organizations can grow together. As Colin Powell once said, “None of us is as strong as all of us.”

Be extraordinary.  Develop extraordinary partnerships.

Aepiphanni Business Consulting: The Business Strategy People is a Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders and executives. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Healthcare Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].
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Technorati Tags: partners,extraordinary,leadership,management,business
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Questions: What would you like to know??

At Aepiphanni, we are in the process of putting a radio show together, and would like your input on the types of questions Small business owners would like answers to.  Here are a few questions we’ve been asked:

  1. What is the best way to create a strategic plan?clip_image002
  2. How do you create a mission statement?
  3. How do you create a vision statement?
  4. How do I price my services?
  5. How do I find strategic partners?
  6. What should I expect from a strategic partner?
  7. How do I get money to start my business?
  8. How do I get money to grow my company?
  9. Is it better to have regular employees or work with 1099 contractors, and what do I have to do?
  10. How do I form a virtual company?
  11. What kind of technology do I need for a virtual company?
  12. How do I write a business plan good enough for investors?
  13. What kinds of turn-around strategies work best?
  14. The economy is killing my company.  What can I do?
  15. What will the new administration do for small businesses?

While we cannot answer every questions, specifically, we will do our best.  If you have a question you would like answered privately, please email us directly at [email protected]

For a more comprehensive list of questions, try our online questionnaire at .

At Aepiphanni Business Solutions, we are a Small Business Consulting Firm dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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Strategic Partner or A Good Idea

Your strategic partner or partners need to work as hard for you as you do for them. Don’t get yourself involved with people or organizations who don’t! Your time is valuable, and you have worked hard to get where you are.

Tell me something: When was the last time you received a phone call or an email that was personally to you from your “strategic partner?” When was the last time they sent you a genuine referral? If the answer is “more than a month,” then you need to reconsider where your eggs lie.

There are so many businesses in the marketplace that try to pull you in to buy their products and services or to have you recommend theirs that it’s not funny. These are called PREDATORS! AT&T; is NOT your strategic partner. Staples will NEVER be your strategic partner. These are VENDORS and nothing more. Do you still value the relationship? Yes! Do you buy their products and services if they start price gauging? Heck no! Do they care if you are unhappy with a change in their business? NO! Will they remain loyal to you while you go through rough times and help you get more business. FORGETABOUTIT!!

Your strategic partners are those with whom you have mutually beneficial relationships. These are people and organizations who will sit at the table with you, or sit on the phone with you and say, “what can we do so that OUR businesses can benefit?” Your strategic partners are those businesses whose services you STRIVE to recommend to others. They are those businesses who are always looking for opportunities to recommend your services.

Don’t go into a strategic partnership lightly. Just like in any relationship, you need to have clear expectations and common goals, and those expectations need to be met, not once, but over and over. You need to know about the partner you are forging a relationship with. Are they reputable? Do they share your values? Is their mission statement compatible with yours?

For more information on developing strategic partnerships, take a look at, “Where’s the Love??”

At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected]. AddThis Social Bookmark Button

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Corporate Life Partners

The first time someone mentions the idea of a strategic partner, I would bet you kind of roll it around in your head, but don’t give it much thought – it feels like giving up part of your business, and that is the LAST thing you want to do. A quick segue – don’t let your ego cause your business to fail. By thinking you can do it all yourself, and that everything that has to be done can only be done by yourself will minimize both your capabilities – the abilities to get work done, and your capacity – the amount of work you can complete in a given time period.

Let me define a strategic partner. A strategic partner is a person or organization with similar values and beliefs to your own business, that has a specific complementary expertise that will manage a specific aspect or your business using their expertise for a fee. The short version is this person or organization will be your organization’s spouse. As long as you share a vision, are honest and respectful to each other and meet each other’s expectations (financial or service-related), you may have a long-term relationship.

Some things a partner won’t do would be to take you for granted, do something that would compromise your organization, not communicate with you and look out for its own self interest to the detriment of your organization. What makes it a partnership is that the honor and respect is reciprocal.

The quick and dirty – looking for a partner for your organization:

  • Know your business – start with a business assessment. Make sure you have an understanding of how the role you seek to fill impacts your business – cost, personal service, intimacy with your business, etc.
  • Know the role you wish to fill – qualifications, requirements, industry understanding, education, experience, etc.
  • Know your business beliefs – what does your organization stand for?
  • Know how much you can afford to invest or spend. While measuring the cost/benefit is often rather easy to do – strategic partners often save you much more money than you will spend, measure the actual cost in terms of actual dollars you can spend.
  • When looking for an organization, look for one that you can have a relationship, rather than one that will simply add you in its long list of clients. Remember, while you might like the sales person, most people change jobs every four years or so. The person you started with will probably only be with the organization for so long.
  • Keep your organization’s values in mind, and make sure that your partner’s values are similar.
  • Be clear on exactly what role you want filled. Neither party will benefit if both parties don’t have full understanding of expectations.
  • Have a statement of understanding or contract so that both parties will have clear understanding of what is expected. This is not in lieu of a handshake, if that is your standard operating procedures. The statement of understanding simply spells out what you expect of each other and serves as a point of reference as your organizations grow.
    Try to find an organization that is your “equal.” Remember, you want to be able to serve each other and understand each other’s needs and wants.
  • Understand that barter (trade) and cash are viable assets. Recommending each other’s products and services serve to strengthen relationships and strengthen the relationship. Communication should be often and ongoing. Remember, you are working in each others’ best interest.

Choosing a strategic partner should be taken no less likely then choosing an internal partner for your organization, or a spouse. If you chose wisely, both of your organizations can grow together. As Colin Powell once said, “None of us is as strong as all of us.”

At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].

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