Thinking Different | Extraordinary Business
Which is more important – character or cash flow? Heard by some, the almighty dollar rules over men’s and women’s lives. An observer might say that many of us – business leaders – lead very transactional lives. Everything interaction, everything that we do tends to focus on how we can gain, how we can get better, further or more secure in our existence. Character seems to be the thing of academia or religious circles.
Many times, as business leaders, we take the short route of gathering all that we can – thinking from a survivalist mentality. Everything tends to be about “amass as much wealth as quickly as possible, spending as little as possible and putting as little work as possible into it.” Seems to make sense. Seems like that if you hook into the right program or system or niche, you will be on easy street for the rest of your life.
The problem is – it’s been done before. People have been pitching these lame, short-thinking ideas to people for as long as people could communicate. Consider this, every “fall of mankind” story ever read had to do with someone taking the shortcut or the easy way out.
When you move out of the space of desperation, you begin to open your mind to think about how to become extraordinary. Simply stated – part of what makes it extraordinary is that most people won’t do it. It will be a nice idea, an academic thought, or some lame sales tactic. However, for those that pursue it, put the time, the effort and the work into it, the results will be so much greater than a paycheck – although foundational for the business are profitable business practices.
Some might say that this is just an example of the Protestant Work Ethic. Perhaps this is true. Guess what: it works. The practice simply states that you should work hard, save money and support your communities.
Clarity for your business should be given to why you are working. Is it actually for the money? Is it a life style? Certain things that are on the list above food, clothing a shelter, perhaps? So – you are doing whatever it is that you do, you are making money so that you can gain all of these things – and suddenly things change. What do you do? You’ve pretty much defined yourself by what you do, what your lifestyle is, etc.
The current economy teaches us that this is short-term thinking. It teaches us that by defining ourselves by our work or by our things leaves us without a sense of self when those things are taken away. This is why the country is in a depression. Most of us have nothing to do with Wall Street, when our banks closed, our money was moved to another one, when things got challenging, we made adjustments. While it was tough, we found ways to make it through – just as our parents did through other recessions.
Thinking different says that we think about who we are, what we do and why. We give our work and our businesses a long-view. We don’t think in terms of “running through the city, grabbing as much as we can then getting away safely,” as an old story about a young thief describes. We think differently: we join the city and enjoy all the benefits of being part of a sustainable community.
Be extraordinary. Think differently. Run an extraordinary company.
Aepiphanni Business Consulting: The Business Strategy People is an Atlanta, Georgia based Operations Management and Business Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders. We help business leaders DESIGN| CREATE | BUILD extraordinary businesses. We support our clients with financial management, product and service production and delivery, outsourced services management, sales & marketing and business growth. We provide them with a number of flexible solutions to help them reach their goals.
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