According to Emarketer.com, U.S. Ecommerce is going to close 2020 with a 18% increase. At $709.78 billion, digital sales will represent 14.5% of total retail sales. This forecast responds to the regular ecommerce growth tendency and, of course, to Covid-19 consumer behavior’s impact.
In accordance with our new reality, all types of businesses have focused more than ever in reinforcing their digital channels or completely migrating their consumer’s experience towards the digital world. However, creating a website or transitioning content to an Ecommerce site is not a simple task. It requires a lot of detail, planning and vision. It is a matter of, more or less, foreseeing the future which not even the most powerful forecasting tools could guarantee with 100% accuracy.
Thus, when it comes to choosing from the multiple platforms available to create your e-commerce webpage, there are two that stand out for those that have little digital knowledge or online commerce experience: WooCommerce and Shopify. Having 22% and 12.34% of market share respectively and being leading technologies with partners and happy users, they are probably the best options to consider. Nevertheless, depending on your particular business and your brand concept; one might better than the other.
With that in mind, we put together 6 simple questions to make this process a bit easier for you.
- What exactly are you selling? (physical products, digital products, subscriptions, appointments, etc.)
- What kind of customer journey do you want to create?
- Are you setting up the marketplace on your own? If that’s so, how much time do you have available to do it?
- Are image and uniqueness important for you?
- How much are you willing to invest/expend? Are margins important for your profitability?
- How important is control for you?
|Type of product||If you are selling physical products||All kind of products and services|
|Customer Journey||Basic customer journey with a longer buying process.||Customized customer journey. You want your customers to have a different experience|
|Who is setting it up||If you are doing it on your own and have zero coding experience and no time to learn||You are going to hire a developer or a company to develop your website|
|Image and uniqueness||If uniqueness is not as important for you||If you want your website to stand out|
|Importance of price and budget||Budget is not as important. You are willing to pay as much as necessary||Budget is important for you. High transactional costs would hurt your profits|
|Control over the platform||You want to have zero worries nor control||You want to be able to control your providers and customize as much as you can.|
- Is a Self-hosted, FREE application created by developers for developers which means that is easily customizable and finding developers to support it won’t be expensive nor hard.
- Built for WordPress, your customers’ experience will be exceptional and easy and with less clicks
- Flexible in every aspect of the word. You can sell anything (products, services, contents, subscriptions, packages and more), and customize it with themes, plugins, features and extensions thanks to its modular functionality.
- Contains secure payments, marketing management, shipping integration, inventory and tax management, analytics and other fare priced functionalities.
- Select from more than 400 official extensions, the ones that better suit your business needs.
- Hosted platform: which means that all comes pre made for you. You pick from a limited list of themes and quickly set up your store. There’s no need for a developer, anyone can create a site there.
- Shopify’s basic plan price is $29 a month. However, the average seller pays $89 due to transactional costs and other fees.
- Their advanced option offers (from $300/month) professional reports, third party calculated shipping rates, store management tools and omnichannel features essential for brick-and-mortar businesses (management tools will cost $89/month from oct 2020)
So, after this short reading, what’s stopping you to be a part of the digital revolution? As Judy Smith once said: “There’s always an opportunity with crisis. Just as it forces an individual to look inside himself, it forces a company to reexamine its policies and practices.”
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