Utilizing the Power of Employee Personal Branding and How to Measure It
Branding is no longer confined merely to organizations. It has become a personal way to showcase your personality and ideas online. Personal networks have power when followers become a tribe.
Companies recognize that each of their employees probably has a Facebook account and depending on their industry, a LinkedIn account…not to mention the other social media sites like Twitter, Pinterest, Instagram, etc. So, it stands to reason that each employee could have a tribe of followers that could be influenced by company-focused information if the employee shares it with their unique perspective and in their unique way.