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Power of Employee Personal Branding

Management and Leadership

Power of Employee Personal Branding

By Kris Cavanaugh CastroMarch 20, 2020No Comments

Utilizing the Power of Employee Personal Branding and How to Measure It

Branding is no longer confined merely to organizations. It has become a personal way to showcase your personality and ideas online. Personal networks have power when followers become a tribe.

Companies recognize that each of their employees probably has a Facebook account and depending on their industry, a LinkedIn account…not to mention the other social media sites like Twitter, Pinterest, Instagram, etc. So, it stands to reason that each employee could have a tribe of followers that could be influenced by company-focused information if the employee shares it with their unique perspective and in their unique way.

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Top 10 HR Trends in 2020 Workplace

Staffing

Top 10 HR Trends in 2020 Workplace

By Kris Cavanaugh CastroMarch 10, 2020No Comments

When you have the right people in the right seats with the right attitude on your team, success is easily achieved. And yet your workplace is so much more than that. Human Resources departments are tasked with employee engagement, maintaining a desirable employee culture, and doing their best to ensure employee satisfaction, amongst a variety of other things. HR trends are important to follow, and Jeanne Meister shares the top 10 HR trends she feels matters the most for 2020 in her recent article on Forbes.com.

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Ensuring Employee Well-Being with Technology

Staffing

Ensuring Employee Well-Being with Technology

By Kris Cavanaugh CastroMarch 03, 2020No Comments

As Leaders, we can all swap stories about corporate-wide technology implementations that didn’t go as expected. Taking the time to plan for those implementations by focusing on our staff’s well-being can make the difference between a “nightmare experience” and a smooth transition with minor hiccups.

Forbes Magazine recently asked a panel of Forbes Coaches Council members for advice on this subject. Those panel members came up with 14 recommendations leaders can utilize to ensure employee well-being while at the same time keeping pace with technology developments.

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Three Ways to Know If You Are a Good Leader

Management and Leadership

Three Ways to Know If You Are a Good Leader

By Fatima MansoorFebruary 21, 2020No Comments

If you have ever worked with someone inspirational and positive, chances are you will remember them for years to come. This is especially true if that particular person was your boss, and he or she took good care of their team.

So why is it that you remember someone like this, but not a person who was the complete opposite?

The answer is simple. It is human nature to remember those who made you feel hopeful and good!

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Corner Office Lessons from an Unexpected CEO

Management and Leadership

Corner Office Lessons from an Unexpected CEO

By Kris Cavanaugh CastroFebruary 04, 2020No Comments

What would it be like if one day you were sitting in your V.P. office at a very successful software enterprise company, and without any warning you were suddenly thrown into the C.E.O. role and responsible for every aspect of that company?

A similar scenario was played out a few years ago by Chris Wacker after his wife, Nien-Ling (the founder and C.E.O. of Laserfiche) was diagnosed with cancer. Day by day as the cancer took a toll on her health, he began to take over her responsibilities as interim C.E.O. Then when Nien-Ling lost her battle with cancer, he stepped into the role full-time.

He never dreamed he’d be responsible for the operations of the entire company along with having to lead all the people who worked there. However, to honor his wife’s business legacy over the last twenty years, he dove in and worked hard to keep the company on track. As he continued to swim in unfamiliar waters in his C.E.O. role, he reflected often on the leadership style Nien-Ling utilized when she was running the company.

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A Guide to Making Strategic Business Decisions

Strategy

A Guide to Making Strategic Business Decisions

By Fatima MansoorJanuary 30, 2020No Comments

The dynamics of business strategy has evolved over the years. Today, businesses are shifting away from “one size fits all” solutions, and instead focusing on discovering the approach that works for them. A common mistake companies make today is to base their decisions entirely on data. Data is a useful tool, allowing you to gain an insight into different aspects of running a business. However, strategic planning for a business goes beyond just counting on the data they gather. Here is a brief guide to crafting the perfect business strategy.

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Four Top Priorities for the New Decade

Management and Leadership

Four Top Priorities for the New Decade

By Kris Cavanaugh CastroJanuary 07, 2020No Comments

January is normally a time of new decisions, new commitments, and new goals. This January is not only the new year of 2020, but it is also a new decade. Time flies, and since 2030 will be here before you know it, it’s important to look ahead and outline your leadership priorities to be sure you end the next decade well.

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The Importance of Customer Engagement in Marketing

Business Development

The Importance of Customer Engagement in Marketing

By trudyseegerDecember 17, 2019No Comments

To succeed in digital marketing, you must use multiple channels of marketing such as your website, social media platforms, paid advertisements, etc. There have been significant changes in the way marketers approach consumers. No longer can you treat all consumers in the same way with the same kind of marketing message. Creating multiple messages for a single campaign across various channels might increase the chances of grabbing the attention of targeted consumer groups. But it still left marketers yearning for more because mass messages only addressed specific consumer groups and not individual consumers.

That led to the development of a new approach in marketing that focuses on consumer or customer engagement with the brand by communicating with them on a personal level.

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Top Strategies for Small Businesses to Streamline their Cash Flow

Financial Management

Top Strategies for Small Businesses to Streamline their Cash Flow

By Fatima MansoorDecember 10, 2019No Comments

Sure, there are a myriad of different financial tools and metrics you can use to monitor and evaluate your business and keep it on track. One of the most important is your operating cash flow. A lot of businesses use their cash flow data as a primary means of analyzing how well or poorly the company is performing. Moreover, managing your cash flow can also help you discover different trends and patterns in the overall results, which allows entrepreneurs to address crucial business shortcomings or capitalize on its strengths.

Let’s look at some sure-fire strategies small businesses can use to improve their cash flow.

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