AEP IMPULSE is the Strategic Business Blog: a resource for business owners that includes content that has been developed since 2007, covering a variety of topics including business operations, business management, leadership, human resources and contractors, business development, sales, marketing, finance, products and a variety of other topics, written by authors from around the world. The purpose of this archive is to provide business leaders and entrepreneurs with a wealth of tools that they can use to build companies that stand out in the marketplace, are sustainable and successful.
Calculated risk taking isn’t a bad thing when it is first calculated by the risk taker. When the rewards outweigh the risk, a business owner can be confident that taking that risk will pay off.
What makes an entrepreneur different than his or her employee counterparts? An entrepreneur approaches his or her life and work with a unique mindset.
How can an entrepreneur be both born and made? At first glance, it seems like a contradiction. Many people are born with a propensity towards entrepreneurial leadership.
Ready to scale your business? Here are 20 things you’ll want to take into consideration.
Your goal when it comes to website traffic should be to drive more qualified visitors to your site. You want those visitors to convert into
Running a business is challenging due to the sheer number of tasks it takes to succeed. From accounting to human resources to IT, it’s almost impossible
If nothing else, the past two years should have taught us that change is inevitable. In the wake of the pandemic, the world had to
So, you’ve started your business and now you’re ready to hire a team and start delegating tasks. How do you begin the process of onboarding
How do you, as the business owner, successfully implement a digital transformation within your business? Is it as simple as sending out a company-wide email
Working remotely is a concept that is here to stay. To paraphrase Austin Allison in his article, “Five Pillars of Creating a World-Class Remote Culture”
With so many business management software options available for business management solutions, choosing the perfect one for your business or organization can be overwhelming options
In a nutshell, business management software gives you a complete overview of your internal operations. It’s essentially business intelligence technology that brings all of your
What is extraordinary leadership? What makes an extraordinary business owner stand out above the multitude of mediocre leaders that have come before him?
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