Business Development Strategy: A High-Growth Approach You hear them everywhere, acronyms and job titles that make you wonder what they’re talking about and what they do. When janitors are called Custodial Engineers, business meetings are filled with jumbles of letters you aren’t quite sure how to decipher, and sales, marketing and business development no longer mean what they did twenty years ago, it gets to…

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Technology continues to touch our lives in more ways than ever before. This also rings true for the enterprise space. Companies are increasingly becoming only as good as the technology used within it, no matter how it is integrated. Let’s take a closer look at 5 technologies that you should consider integrating into your company.

How This Woman Entrepreneur Perked Up Her Family’s Coffee Business and Jolted Sales by 300 Percent While millions of people love their morning coffee each day, it is a little-known fact that women play a major role in the production of coffee around the world. Over 500 million people are dependent on coffee for their livelihoods, 25 million of whom are coffee farmers. Here’s the…

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We learn as we become responsible adults that the important things in life need regular care and maintenance. We see our doctor for a yearly exam to make sure our body is fit and running well, we take our cars into the garage every year for a bumper-to-bumper inspection to keep us driving safely on the road, and even the small but precious things such…

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There is a basic principle of change management that applies to both large and small companies – some people will embrace change while others will resist it. When faced with change, small business owners have the added pressure of having limited resources which means that making good decisions about investing in change is critical. There is not much room to make poor strategic decisions when…

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The concept of a “tech sector” is fast becoming outdated. In many ways the idea is already a relic of the past. And at the same time, the idea behind the tech sector is stronger than ever. The notion of technological prowess has been infused into all parts of the economy, cutting across all business sectors. From construction companies to equipment manufacturers to transportation companies,…

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According to a report by emarketer.com, nearly 2.5 billion people worldwide used a social network regularly in 2017. That is a huge audience to tap into! There is now a lot more to social media engagement than just driving traffic. With the everchanging social media trends, entrepreneurs and business owners find it even more important to adapt to these changes.

Accelerating Returns Technology doesn’t follow a clear straight line today, it touches and changes everything. It improves and revolutionalizes business strategy exponentially, bringing about growth to all it touches. When applied in the business world, you get accelerating returns instead of linear advancement. As Greg Satell, a former SVP at Publicis Groupe and Co-CEO of KP Media notes, ‘accelerating returns is the new economy‘. Let’s…

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Marketing is essential for the success of your business. It’s the way in which you generate new sales leads and ensure the revenue arrow keeps pointing up. This is a universal statement. It’s why we’ve gone into the marketing field and why we spend so much time developing marketing strategies for our companies. However, not everyone thinks like this, and people often need concrete evidence…

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There is a process for translating change as an abstract thought into a management tool. This process has been recreated over the years as the needs of businesses have changed and evolved. However, there are still basic stages of change, once it’s actively engaged, which have remained consistent. The following is an outline of the change management process.

Language and words are powerful tools for generating conversations and gaining success in business. Your choice of marketing words can make or break someone’s decision to buy from you. It becomes all the more essential to choose marketing words and phrases that convey your specific message and influence people to buy from you.

The Value of Change Management Change is inevitable. It’s going to happen. Managing change enables businesses to transform profits by transforming the mindset of business owners and employees from that of victimization to one of empowerment. Quite simply, managing the change that happens to a business is the simplest strategic step to take. Change can be “managed” by being strategic, deciding what changes to make…

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How does technology support business growth? The short answer is that it can support business grown in just about any way you can think of. Technology has become a way of life today, cutting across business industries and markets. The power of cutting-edge technology, in whichever way it may be relevant to your business, makes more things possible than you may know. As you work…

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Even the most successful individuals in the world of business experience stress – some would even argue they encounter more. Based on a survey presented by Online Recruitment Magazine, 67% of business leaders struggle with stress and emotional instability. Moreover, they also shared that 42% of managers are too focused on work causing them to be unable to consciously take control of their own thoughts…

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Change Is Inevitable Have you ever recognized a need to change something in your business but don’t know where to start? When your business is right at the cusp of growing beyond your control, do you wonder how to start adjusting to growth? Do you ever feel like you are constantly catching up with the rest of the business world or your customers? These are…

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From choosing a logo to deciding upon a color scheme, any aspect of visual presentation of your company name tells a story about the brand image you’re seeking to convey. This also includes the selection of font in your branding, a decision which might not seem like make-or-break but requires plentiful consideration by a company’s marketing team.