Our client ran an Executive Coaching form for several years. She was struggling to get clients and so, decided to go through a significant rebranding in an effort to connect with her target audience better. Despite everything having a different appearance, the CEO of the company felt like she wasn’t building the authentic connections in the way that made the level of impact that she wanted to make. She was the only employee at the company so everything that the company including business development was done through networking, social media posts and blogging.
In order for her to make a dent in the coaching world, she was going to need to do something different. She would need a differentiation strategy that would set her apart from other coaches.