Because of the potentiality of the company growth, we chose to invest some of our resources into the company to ensure that she could get the level of assistance that she would need. In this case, this was a great company with a great product and lots of potential, so this was an easy decision to make.
As a result of our research and analysis, we designed a solution set that would ultimately serve to differentiate her work from that of other coaches, and to help her stand out to the audience that she was targeting: her differentiation strategy. Initiatives we selected included:
- Authoring a book that would position her as an author in her space
- Creation of a clear, identifiable cause to help differentiate her offerings in the marketplace
- Development of a business development strategy, including marketing automation, product/service development, pipeline management, speaking and facilitations, a sales strategy and “lunch and learns”
- Further targeting of and strategies to reach the desired audience
Additionally, in order to allow her more time to focus on the tasks that only she could do, we provided the following:
- Development of revenue model,
- Development of short and long-term strategic plans
- Outsourced operations management
- An administrative team to provide additional support for the company and to help drive and implement company initiatives
