Even though the core of this venture was essentially a restaurant, we decide that an innovation strategy would be an appropriate one for the company, which meant that the company would have a defined process and workflow for identifying opportunities, understanding what solutions and ideas exist in the marketplace finding gaps, modeling, testing and developing new presentations – whether of the food, the presentation, the restaurant space, the service style or the whole restaurant experience. Because of the known high failure rate of restaurants, we felt that it would be imperative to not only have a great space, but also have multiple streams of income.