At the core of our solution was a 5-year model that would guide them to building a stronger board and leadership team. We understood their fundraising capabilities and the limitations they had so that the strategy would be designed as a grassroots approach. To address their fundraising limitations, we developed a program that would guide them to enhance their overall brand awareness and program visibility to reach their student and donor visibility, including guiding them to capitalize on their social assets and rebuild their website for better user experience and clearer messaging to connect with their audiences.
One of the key challenges we identified with regard to their fundraising and limited enrollment was that the organization was serving a community that couldn’t support them. Further, the Board of Directors had become disengaged and not working at a level that would support the organizational direction. to address them, we helped them to identify additional target audiences to support enrollment and clarified the role of the board to both set expectations and guide them to be more productive.