Challenge Everything | Extraordinary Business

As business leaders, we nee to understand and question everything around our businesses. As someone said to me, once, “You need to inspect what you expect.”

Challenge Everything | Extraordinary Business

Challenge Everything | Extraordinary Business | Aepiphanni Business Consulting 1
There is a video game company called EA (Electronic Arts – that used to use the tagline “Challenge Everything.”  As one who, at times, must question the natural order of things, this tag immediately appealed to me.  Many of my clients often hear the question of, “Why?” when they propose ideas.  The goal isn’t to belittle the idea or thought, but rather, to make sure that the idea is completely thought out.

As business leaders, we nee to understand and question everything around our businesses.  As someone said to me, once, “You need to inspect what you expect.”  Even if we feel like we understand certain things, or that certain things appear to be part of the natural order, understanding “why” something is done will often serve to ensure that the product or service or idea does have merits and has been completely thought out. 

Understanding how an idea or thought will fit the company mission or help the company move closer to it’s vision also deserves some inquiry.  Clarity on where and when gives you understanding about the timeframe in which you will need to act and finally, determining what resources – people, money, agencies, etc., to accomplish a particular task is another set of questions to be heard.

Part of the effort used in building an extraordinary business is understanding the ways in which your company will best serve its beliefs: its mission, vision and values.  While you may have ideas on how YOU might do accomplish a task or address an issue, as a business leader, gathering other peoples’ insight – be it employees, clients, vendors, etc., will only serve to help your company do what it does better.  Asking questions for greater understanding will help you make good decisions to get your company there.

As EA would say, “Challenge Everything.”  Be extraordinary.  Ensure that your company is on a path that will lead to realized dreams, goals and expectations.

Aepiphanni Business Consulting: The Business Strategy People is an Operations Management and Business Strategy Consulting Firm dedicated to serving the needs of small to medium sized business leaders. We specialize in helping leaders create extraordinary businesses.  We welcome clients in the personal and professional services industries, including Creative and Design Services, Software & IT Services, Professional Services and Specialty Consumer Services.  As always, we welcome your comments, thoughts, questions and suggestions.  If you are seeking a business assessment, or have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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