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Notes from the show...


In this conversation, Tom Scarda shares his insights and experiences in the franchising industry. He emphasizes the importance of not becoming infatuated with a concept and instead advises potential franchisees to choose a business that allows them to pursue their passion. Tom also discusses the fear of the unknown that often holds people back from taking the leap into franchising. He explains the franchise investigation process and highlights the significance of visiting the corporate headquarters before making a decision. Tom concludes by promoting his book and offering franchise coaching services.


Don’t become infatuated with a concept when considering franchising.
Choose a franchise that allows you to pursue your passion.
Overcome the fear of the unknown and take the leap into franchising.
Visit the corporate headquarters during the franchise investigation process.


00:00 The Biggest Lesson Learned
37:09 Choosing the Right Franchise
38:11 Finding a Business that Allows Pursuit of Passion
39:26 Overcoming Fear of the Unknown
40:23 The Franchise Investigation Process
41:20 Promoting the Book
42:03 Franchise Coaching
43:33 Choosing Uncertainty for Magic to Happen


You can reach him here:
You can reach him here:


Download free e-book: The Road to Franchise Freedom: Avoiding Common Traps of Franchise Review


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