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  • Covid-19 Survival Tips & Lessons from the Small Business Community

Covid-19 Survival Tips & Lessons from the Small Business Community

If you do a search on the topic “small businesses and the coronavirus pandemic,” you’ll find there are hundreds of thousands of articles, images and videos sharing stories, providing encouragement, offering lessons learned, and supplying turnaround strategies for the small business community. Each one provides a different perspective and different nuggets of valuable advice
We, at Aepiphanni Business Consulting, not only own a small business — our entire client base are small business owners that we help become extraordinary leaders and companies. With that in mind, we would like to share our unique insight of experiencing the coronavirus pandemic on two fronts: inside our own business and how we supported our clients through their Covid-19 pandemic challenges.
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WWCW | Extraordinary Business

Build the company your clients want you to have

WWJD-braceletIn the 1990’s, there was a popular motto many people adopted WWDJ – or “what would Jesus do.” The thinking around this was that it was a reminder for someone that when approaching a situation, to ask themselves “What would Jesus do?” in the situation. WWJD initials appeared on t-shirts, bracelets, necklaces, bumper stickers, posters and everything else you can think of.
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WWCW

Build the company your clients want you to have

In the 1990’s, there was a popular motto many people adopted WWDJ – or “what would Jesus do.” The thinking around this was that it was a reminder for someone that when approaching a situation, to ask themselves “What would Jesus do?” in the situation. WWJD initials appeared on t-shirts, bracelets, necklaces, bumper stickers, posters and everything else you can think of.
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Misdiagnosing Your Clients | Extraordinary Business

Misdiagnosis? Over the weekend, I listened to a podcast by sales guru Zig Ziglar wherein he discussed some tactics on helping potential customers reach a purchasing decision with you.  One thing that stuck out to me, however, was his conversation around Goals.  He suggested that at times people would prefer to tell us what they think we would want to hear, rather than their actual goals.  As business leaders, we need to make sure that we aren’t getting sucked down that proverbial “bunny hole.”  Having an inaccurate understanding of what a prospect’s goal or goals are will cause us to inaccurately diagnose potential solutions for their problems.

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