Many small business owners believe that they have no time for marketing. This is because they spend a great deal of time running operations and servicing clients. The problem is, without a strong marketing plan, your business growth will be stagnant. However, there are several marketing techniques that can be easily deployed and won’t drain all of your time. Here are five methods to efficiently market your business.
1. Referral Generation
Are you too busy to market your business? If that’s the case, you can have your customers market for you. Work hard to over-deliver and keep your clients happy, and ask them for referrals. Satisfied customers will be happy to send you new business. You might want to offer them discounts or bonuses for sending new referrals. Ask your customers to write glowing reviews for you on websites such as Yelp.com. This is an effective technique because prospective clients will be much more comfortable with patronizing a business when they see that others are highly satisfied with your services.
2. Pay-Per-Click Advertising
Pay-per-click advertising is an easy way to promote your business and generate brand recognition. In less than an hour, you can open an account with Google or Bing, choose relevant keywords for your business, and start appearing in the search engines.
The great thing about pay-per-click advertising is that you can set a daily budget and forget about it. If you want more exposure, you can optimize your campaign by adjusting your bid prices and adding new keywords.
3. Vinyl Banners
Displaying vinyl banners is a simple way to promote your business. In the past, you would have to go to a printing company and wait several days for them to deliver the banners to you. Nowadays, you can visit websites such as signs.com and design your banner. When you receive your vinyl banners, you can showcase them on your storefront or distribute them at trade shows.
4. Vehicle Decals
Displaying decals on your car and your company vehicles is an easy way to market your business. You can also distribute and display your decals in various public places, such as utility poles and bus shelters.
5. Directory Placement
Another way to promote your business is by having it listed in internet directories such as Yelp.com and Urbanspoon.com. Many individuals in your geographic area use directories to find companies just like yours. In a matter of minutes, you can have a description of your business and contact information set up and visible to the public.
Marketing your business doesn’t have to be too difficult or time-consuming. With some diligent work and effective marketing methods, you can elevate your company to a highly profitable level.
Rick Meekins is the Managing Consultant at Aepiphanni, the trusted advisor for business leaders who are seeking forward-thinking solutions to help them plan for and navigate through the challenges of business growth. Our entrepreneurial multidisciplinary team works with clients to develop differentiating solutions and provide direction focused on lasting, strategic results. We exist to help our clients CREATE | DESIGN | BUILD extraordinary businesses.
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