Internet marketing is about getting the most return on your internet dollars spent. Everyone says that you, as a business owner, MUST have a website. Every article you read, every email you receive, every product you purchase has a website address attached. You, as an intelligent business person, have to ask yourself how you will be found if you are in cyberspace with quite literally trillions of other websites. How can you guarantee a return on the $6,000 or $3500 or $2100 you just spent on a website? Internet marketing is the key. That is what makes Coke® pop up on the first page when you type “cola” into the search engine bar.