donald trump

Trusted Partner

In our evolving, highly networked, interconnected world, it is easier to connect with people than ever before.  Working with peer groups and mastermind groups from all over the world is not unheard of.  Many of us have social network contacts that span the globe.

While there are a number of advantages to being highly networked, there are many disadvantages as well, such as id compromise, incredible amounts of spam, less privacy � as a person and as a business and difficulty in verifying information about a product or service, just to name a few

One challenge I have seen, and have heard other businesses talk about is finding an employee, partner or alley that is �exactly what we had in mind.�  It seems like finding the right person to provide the right support is the exception to the rule.

Donald Trump once said something to the effect of, �Be slow to hire and quick to fire,� which seems to be the opposite of the mindset that many of us have these days.  We tend to hire people when we are in a crunch, and, if we like them, their qualifications are roughly what we are looking for, and they will accept our offer, we hire them, usually over the course of a few weeks without really understanding the person we are getting involved with.

If you are going to invest tons of money into one person, it would be wise to take your time. 

  • Be in a position where you are always collecting resumes. 
  • Instead of copying job descriptions from Monster.com, work with your team, peer group or advisor to identify deficits in the organization that need to be met.
  • Unless the job specifically requires the understanding of an advanced degree � and be clear about that � don�t throw out a candidate strictly on the basis of their education
  • Because a person moves around a lot, don�t assume that they are unstable � they may simply have not found the right fit
  • Do the work � check the references
  • Interview everyone that seems to be qualified.  You may start with phone interviews or a group interview.
  • Find a personality study that works for you and use it on your top candidates.  Having a team of fairly similar personalities might seem nice, but in most respects, it simply doesn�t work
  • Look them up on the internet.  While I wouldn�t suggest that Facebook and all of the characters people �befriend� is all-telling, a LinkedIn or Qalias profile might be more revealing.

When identifying a partner or alley for your organization, the �due diligence� is just as important, if not more so.  How a person presents him or herself is one thing.  However, how they produce the products or services and with what consistency is something else, altogether.  Remember � you are in business to make money- first.  A few things to keep in mind:

  • You need to have a clear understand of what the alley expects, and they need to clearly understand what you expect.  This includes things such as timeliness, quality of work, payment, payment terms, arbitration, communication, who on your team they will be working with and responsible to, referrals, role, availability, etc.
  • Put it in writing.  I cannot emphasize it enough.  Not having expectations in writing will leave feelings of mistrust and could ultimately harm what could have been a good partnership
  • Keep in mind � someone that does what they do part-time does whatever they do part time.  While a lot of people do (and probably should!) start their business this way, you have to make sure that this is right for YOUR business and the number of hours you need fulfilled.  If you settle, you and your clients will most likely end up unsatisfied
  • Develop some standard of regular communication, outside of the work that they are doing for your you are doing for each other.  Keep each other �in the loop� with respect to anything that would be appropriate
  • Don�t bring in a partner just because they are cheap.  People that agree to come in low for a time that end up staying low won�t stay with you.  Those that do stay with you may be worth what you are paying them.  Find the right person or company for the job, then pay them what they are worth.
  • Don�t betray your partner�s trust.  It is the beginning of the end.  If you aren�t satisfied with something a partner is doing � or not doing � say it.  Don�t simply go behind their back and do something different.  Don�t burn the bridge

Finding and keeping a good partner will definitely take some work on your part, but the payoff will immeasurable.  Take your time.  Enjoy the process.  Don�t wait until you are desperate.  And treat them well.

At Aepiphanni Business Solutions, we are a Small Business Consulting Firm dedicated to serving the needs of small business owners. We specialize in helping business leaders and executives organize, plan and develop strategies for their organizations. We are committed to our clients’ success. 

If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].


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"That's Why I am up here and You are Down There!"

The link is to a network marketing article where Donald Trump endorses network marketing. It is interesting that after stating that if he lost everything he would get into network marketing, crowds started to boo him. And then he said, “That’s Why I am up here and you are down there!”

Now, that’s a mouthful! But he is right. I would bet that he is quite aware of is gifts, strengths and abilities, and is quite aware of the fact that he has enough contacts, influence and confidence to do extremely well in network marketing. That’s not the case for all of us. More people fail than succeed in network marketing.

The question is, why did he say it? Well, network marketing not only has paydays for the immediate sale of goods or services, but it also has residual paydays for people who you get to sell the product or service for the company. The idea is that you start with people you know, and get them to sign up either to buy from you, or to “come into the fold.” You are told that you will receive untold sums of money and be able to work near your pool, work part-time for twice the money, replace your income, yada-yada-yada.

How can does this apply to you and your business? The same way. However, you can be at the top of the heap instead of at the bottom!

Here are a few places to start:

  1. Work on your company brand – ensure that it is positive, appealing and aligned with your organizational goals.
  2. Define the problem that your business can address.
  3. Define the solution for the problem that your business can address.
  4. Define the ancillary benefits of implementing your solution.
  5. Take all of this and make it into a story. Use some network marketing articles and collateral for this.
  6. Create your own press release, blog entry, website, podcast, etc. (I don’t mean one, I mean as many as possible) to place everywhere you conceivably can place them.
  7. Develop a referral program – one that will benefit those who will refer your business. You have to make it worth it to them, and you have to be able to place your organization in a very positive light.
  8. Once these are in place, start recruiting people you know – friends, family, business associates.
  9. Remember, these people are stakeholders in your business. You don’t just tell them and go away; if they are willing, encourage them, remind them and share with them.
  10. Lastly – remember them. Referrals don’t simply go one direction. Work hard for them. be a blessing for their interests and goals. Giving back, in nearly any area, will help to create a sustainable future in that and related areas.

At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].

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"That's Why I am up here and You are Down There!"

The link is to a network marketing article where Donald Trump endorses network marketing. It is interesting that after stating that if he lost everything he would get into network marketing, crowds started to boo him. And then he said, “That’s Why I am up here and you are down there!”

Now, that’s a mouthful! But he is right. I would bet that he is quite aware of is gifts, strengths and abilities, and is quite aware of the fact that he has enough contacts, influence and confidence to do extremely well in network marketing. That’s not the case for all of us. More people fail than succeed in network marketing.

The question is, why did he say it? Well, network marketing not only has paydays for the immediate sale of goods or services, but it also has residual paydays for people who you get to sell the product or service for the company. The idea is that you start with people you know, and get them to sign up either to buy from you, or to “come into the fold.” You are told that you will receive untold sums of money and be able to work near your pool, work part-time for twice the money, replace your income, yada-yada-yada.

How can does this apply to you and your business? The same way. However, you can be at the top of the heap instead of at the bottom!

Here are a few places to start:

  1. Work on your company brand – ensure that it is positive, appealing and aligned with your organizational goals.
  2. Define the problem that your business can address.
  3. Define the solution for the problem that your business can address.
  4. Define the ancillary benefits of implementing your solution.
  5. Take all of this and make it into a story. Use some network marketing articles and collateral for this.
  6. Create your own press release, blog entry, website, podcast, etc. (I don’t mean one, I mean as many as possible) to place everywhere you conceivably can place them.
  7. Develop a referral program – one that will benefit those who will refer your business. You have to make it worth it to them, and you have to be able to place your organization in a very positive light.
  8. Once these are in place, start recruiting people you know – friends, family, business associates.
  9. Remember, these people are stakeholders in your business. You don’t just tell them and go away; if they are willing, encourage them, remind them and share with them.
  10. Lastly – remember them. Referrals don’t simply go one direction. Work hard for them. be a blessing for their interests and goals. Giving back, in nearly any area, will help to create a sustainable future in that and related areas.

At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].

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From the Don: 5 Things You Need to Know to Prosper in our Current Business Economy

I am a subscriber to Donald Trump’s “Trump University,” where they offer online coursework in Real Estate and Business. As one of the best branded organizations I am aware of, his brand serves as an ongoing learning opportunity, even without subscribing to the courses. His latest email, “5 Things You Need to Know to Prosper in Our Current Business Economy” really seems to hit home.


1) In a slow economy, smaller is usually better. This is good news for new entrepreneurs, who can begin a business with less trouble than established businesses can stay afloat. In general, recessions hit bigger businesses harder – they must often do damage control to keep their cash flow positive.

2) Technology is your friend. Not too long ago, businesses spent millions of dollars on travel with no other option available to negotiate deals, communicate with clients, or explore new opportunities. These days, as the price of gas reaches historic highs, travel is often no longer a viable business expense – in fact, as gas prices rise, it can be viewed as an increasing tax on those businesses that must rely on face-to-face contact. The good news is 21st century communications allow you to conduct business via e-mail, fax, IM, Internet, phone, cell phone, virtual meeting, message board (and the list goes on and on…).

3) Geography matters. Recent statistics show that while business might be currently slow in one area of the US, many other areas report maintained or even increased business. If you discover that you aren’t reaching your goals in your current location, you should research other places to see how business is going.

4) Stay optimistic and realize that no one – no one – can accurately predict the future. It can be easy to fall into the trap of despair, especially when every cable news network forecasts gloom and doom for American industry. Still, the economy will change depending on factors that have not even been imagined yet. Stay optimistic, focus on only your business, and don’t be drawn into a negative mindset. That way you’ll be able to take advantage of business opportunities that others would only see as “sour grapes.”

5) Your customers can tell you what you need to know. It seems simple, but everything you need to know about the economy that will affect your business can be learned by speaking to your customers. Listen carefully to your customers, and you’ll be able to make the right moves for your business no matter what the US economic forecast.

As an entrepreneur – business owner or business professional, in what ways can you see creating value for those who you serve? What kinds of innovative “recession busters” can you develop or work on that are still within your mission and vision? What will you do to create your next great Aepiphanni?

At Aepiphanni Business Solutions, we are dedicated to serving the needs of small business owners. We specialize in helping you develop strategies for your organization, and are committed to your success. If you have further questions about creating your strategy or developing your vision, please give me, Rick Meekins, a call at 678-265-3908, or email us at [email protected].

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