Blog | Business Leaders’ HeadsUp!

Defending Your Home… -Based Business
in Management and Leadership, Risk

Defending Your Home… -Based Business

by Rick Meekins

Tactics to reduce risk of running a home-based business or office While it is relatively easy to set up a home-based business, some of the risk that is involved in starting the business isn’t always taken into consideration. Whether the business is a micro-enterprise, or a larger virtual team with home-based members, as a business leader, you need to consider how you can and will…

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24

Jul
2013
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The Business Journey | Extraordinary Business
in Business Growth, Management and Leadership

The Business Journey | Extraordinary Business

by Rick Meekins

Business growth stages, different methods and why you should understand which stage your business is on Businesses typically go through a number of stages throughout their existences, from startup through a “surviving” phase, a bit of a plateau, or even a decline, then, with some effort, the business might reach a point where it is “sustaining,” where things are pretty much under control and the…

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9

Jul
2013
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Stone Faced | Extraordinary Business
in Business Growth, Management and Leadership

Stone Faced | Extraordinary Business

by Rick Meekins

How to make sure that you are doing the things it takes to grow your company Growing your company – or any business, requires change. But that change has to enable the company to move toward a specific goal. Beyond creating a strategic plan, doing more marketing, advertising, hiring great people, here are seven things that you have to do: “But this is what we…

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27

Jun
2013
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Keep Your Hand on the Plough! | Extraordinary Business
in Management, Strategy

Keep Your Hand on the Plough! | Extraordinary Business

by Rick Meekins

What happens when business leadership splits their attention in the business or doesn’t focus on changes in the marketplace? A wise man once said, “Keep your hand on the plough and remain focused so your rows will be straight and your harvest will be plentiful.” In an agricultural society, this made sense; it was something that farmers could relate to: If they took their hand…

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19

Jun
2013
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Get to the Bottom of Things! | Extraordinary Business
in Management

Get to the Bottom of Things! | Extraordinary Business

by Rick Meekins

Finding out what is really going on in your business rather than treating the symptoms When you talk about problems you have in your business, would a conversation sound like this?:. You:“Man! This really a terrible business to be in.”Brian: “Why do you say that?“You:““Well, every time we go to do something to grow the business, we are always stuck.”Brian: “Why is that?” You: “Well…cash…

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14

Jun
2013
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What the Heck? | Extraordinary Business
in Marketing, Product Development, Products and services

What the Heck? | Extraordinary Business

by Rick Meekins

10 questions to ask to avoid undermining your product marketing activities Recently, I was in the market for a new mobile phone because mine had been stolen. Working through my provider’s website, I was somewhat irritated because I couldn’t find exactly what I was looking for at a price I was willing to pay. I ended up stopping by the store, just to see what…

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11

Jun
2013
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Business Growth Strategies | Extraordinary Business
in Business Growth, Strategy

Business Growth Strategies | Extraordinary Business

by Rick Meekins

Thinking about how to grow your business? Take a strategic approach. Have you ever thought about what you want your business to be in the next 10 or 20 years and how you will be involved in it?  Do you have an exit strategy – a strategy that will allow you to successfully exit the business?  Do you see your business as a national or…

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4

Jun
2013
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What about Me??? | Extraordinary Business
in Business Development, Customer Service, Marketing, Products and services, Voice of the Customer

What about Me??? | Extraordinary Business

by Rick Meekins

How to reach your target audiences effectively in order to create interest in what you are selling My phone was recently stolen while out and about with my family. While a bit disappointed (perhaps distraught and considering filing a missing person’s report), I decided to look at purchasing a new phone. While I am typically not the type of person who jumps on the latest…

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31

May
2013
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Change Happens | Extraordinary Business
in Business Development

Change Happens | Extraordinary Business

by Rick Meekins

Spotting marketplace trends that will impact your business in order to develop products and services to address those trends When the weather is bad, have you ever seen the drivers that continue to drive as though they are riding on dry pavement, thoroughly convinced that nothing will happen to them?  Driving through Atlanta on morning as such I saw a car coming up behind me…

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23

May
2013
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Can Anyone Hear Me? | Extraordinary Business
in Business Development

Can Anyone Hear Me? | Extraordinary Business

by Rick Meekins

Communicating with Your Audience How many emails, newsletters, phone calls, etc. end up in your inbox that you never have any intention of reading? Not even including the newsletters that you have signed up for, emails from people in your network, etc.?  How much does your company contribute to the noise?  How much unproductive time and energy are you spending trying to sort through all…

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16

May
2013
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Your Business, Your Baby | Guest Post
in Business Growth, Guest Post, Management

Your Business, Your Baby | Guest Post

by Rick Meekins

How to plan for and monitor your small business growth stages Much like a child, the growth of a business takes on a relatively predictable pattern of development. And just like a child going through their terrible twos or fearsome fours, each stage of business growth embodies its own unique challenges. Finally, just as a mother must transition from breast-feeding to bottles and from diapers…

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14

May
2013
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Aiming for Impact: Dimes or Dollars? | Extraordinary Business
in Management and Leadership

Aiming for Impact: Dimes or Dollars? | Extraordinary Business

by Rick Meekins

Targeting the right audience for the greatest return on your marketing dollars One of the biggest challenges many business owners have is  – getting more business. While there are a number of factors that play into getting more business, one factor is targeting the right customers.  “Your target market is the group of consumers [those who would purchase your stuff] at which a company aims…

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9

May
2013
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What Makes You so Special | Guest Post–Craig Tilley
in Guest Post, Marketing

What Makes You so Special | Guest Post–Craig Tilley

by Rick Meekins

WHY SHOULD A PROSPECT BUY FROM YOU RATHER THAN YOUR COMPETITORS? As you may know, most product driven web sites or email ads are passed over or deleted without entirely being read. However, there are a few sites and email ads that get read entirely and inevitably make loads of sales. The following is one of the primary ingredients successful email ads and web sites…

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6

May
2013
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Managing Business Development | Extraordinary Business
in Business Development, Management

Managing Business Development | Extraordinary Business

by Rick Meekins

Capitalizing on managing your company’s business development activities Growing any business requires an effective business development strategy.  Your company will leverage this strategy to meet its financial and growth goals.  While it seems that businesses should grow simply by hard work, predictable and sustainable growth requires a business development strategy to reach specific strategic goals. If you aren’t using everything in your arsenal to help…

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3

May
2013
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in Business Development

Efficient Marketing Practices | Extraordinary Business

by Rick Meekins

Listening to the voice of the customer needs to be an ongoing process. While you will not be able to meet the specific needs of every single one, by ensuring that you meet the needs of your target customers, you will more than likely meet the needs of a wider group of customers.

9

Apr
2013
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in Financial Management

The Bottom Line | Extraordinary Business

by Rick Meekins

As a business leader, when we talk about building an extraordinary business, we are talking about more than “doing the right thing,” but rather a combination of activities that include having a great, marketable, profitable product and/or service, establishing systems and processes that allow the company to operate as efficiently as possible and thinking about the impact the business makes on all stakeholders – customers, employees, the community, investors, vendors, etc..

28

Mar
2013
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