Top 5 Things To Consider When Creating A Brand
February 16, 2021
Did you know that the concept of brand management, or what we all know today as marketing, was developed back in the 1950s when companies
Category: Strategy
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What Makes A Successful Brand?
February 9, 2021
There is a reason why you look forward to buying a Macbook instead of a Lenovo laptop; why you reach for Coca-Cola over Fanta; or
A Guide to Making Strategic Business Decisions
January 30, 2020
A Guide to Making Strategic Business Decisions The dynamics of business strategy has evolved over the years. Today, businesses are shifting away from “one size
10 Strategic Planning Mistakes CEOs Make
January 29, 2019
There is no doubt CEOs have more on their plate than anyone else in the company; however, passionate and dedicated leaders always keep strategic planning
Aligning Your Corporate Culture with Strategy | Extraordinary Business
January 15, 2019
The harmony between corporate culture and its wide reaching implications to strategy and output has become central in all successful companies. There is a very
Five Tactics Followed by Global Companies for Business Growth | Extraordinary Business
June 28, 2018
The first five years of opening and starting a business are the most precarious, and 77-80% of businesses fail within that time. No one starts
Key Things You Should Consider to Accelerate Your Company’s Growth
June 7, 2018
Achieving sustainable growth is the hallmark of any good business. Many times, expanding is the way to not just grow, but survive. When the time
Market Assessment Series: Part 8 | Extraordinary Business
February 21, 2017
Question 8: Which customer organizations should we target first? We started the market assessment series to take a deeper look into the best ways to
Market Assessment Series: Part 7 | Extraordinary Business
January 31, 2017
Question 7: What sort of margins are expected in the new market and how do these compare to the overall margins in our company? In
Market Assessment Series: Part 6 | Extraordinary Business
January 10, 2017
Question 6: Who will our competitors be in the new market? Why do customers buy from these market players? And above all, what do we
Market Assessment Series: Part 5 | Extraordinary Business
December 20, 2016
Question 5: What are the different market segments? Do we need to enter in all or just a few of these segments? Which segments are expanding
Market Assessment Series: Part 3 | Extraordinary Business
November 15, 2016
Question 3: How well do our services fit in the market? Is it possible to create a new market for our services? In this third
Market Assessment Series: Part 2 | Extraordinary Business
November 1, 2016
Question 2: Conservatively speaking, how much market share can we take and what’s that worth to our company in terms of finance and other factors?
